Color

#40dd43

#40dd43
hex#40dd43
rgbrgb(64, 221, 67)
hslhsl(121, 70%, 56%)
oklchoklch(0.788 0.232 143.2)
Closest name: Green Priestess (#11dd55)Relative luminance 0.5321

Colors that go with #40dd43

Taupe, Violet and Hot Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dd40db

#8cdd40 · #40dd91

#4340dd · #dd4340

Split-complementary

Open in tool →

#9140dd · #dd408c

#408cdd · #dd40db · #dd9140

Contrast

#40dd43 as textRatioAAAA largeAAAFix
Aaon white
1.8:1failfailfail
  • AA: use #18861a as the text (4.7:1)
  • AAA: use #126413 as the text (7.35:1)
  • AA: or shift the background to #4f4f4f (4.54:1)
  • AAA: or shift the background to #333333 (7:1)
Aaon black
11.64:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40dd43 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #40dd43
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #40dd43 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/40dd43-a2bea6-9b4edf-1f2d26-edf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md