Color
#40c49a
#40c49argb(64, 196, 154)hsl(161, 53%, 51%)oklch(0.738 0.13 167.7)Colors that go with #40c49a
Charcoal, Hot Pink and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #40c49a: softer than #000 and cool enough to feel like part of the same palette.
Hot Pink #ff69b4
complementaryshippedHot Pink sits directly opposite #40c49a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blue #0000ff
shipped4 real palettes, including Unity's brand system and Canva's brand system put Blue beside #40c49a, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #40c49a in 4 real palettes, including DuckDuckGo's brand system and Riot Games's brand system, as the supporting colour.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #40c49a in 4 real palettes, including Undergrowth and Forest Floor, as the supporting colour.
Mustard Yellow #ffdb58
shipped5 real palettes, including Fresh Juice and Crayon Box put Mustard Yellow beside #40c49a, as the supporting colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #40c49a in 4 real palettes, including Khan Academy's brand system and Docker's brand system, as the accent.
Taupe #483c32
shippedTaupe is paired with #40c49a in 19 real palettes, including Chime's brand system and Crayon Box, as the lead colour.
Real palettes that use #40c49a
Tints & shades
Harmonies
Contrast
| #40c49a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.19:1 | fail | fail | fail | |
Aaon black | 9.58:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40c49a as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #40c49a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/40c49a-a2beb8-d459bb-1f2c2d-e9f1eb?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md