Color

#40bf68

#40bf68
hex#40bf68
rgbrgb(64, 191, 104)
hslhsl(139, 50%, 50%)
oklchoklch(0.715 0.167 150.1)
Closest name: Fennel Fiesta (#00bb77)Relative luminance 0.3935

Colors that go with #40bf68

Charcoal, Royal Blue and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bf4097

#57bf40 · #40bfa8

#6840bf · #bf6840

Split-complementary

Open in tool →

#a840bf · #bf4057

#4057bf · #bf4097 · #bfa840

Contrast

#40bf68 as textRatioAAAA largeAAAFix
Aaon white
2.37:1failfailfail
  • AA: use #2d8649 as the text (4.55:1)
  • AAA: use #216336 as the text (7.23:1)
  • AA: or shift the background to #3d3d3d (4.59:1)
  • AAA: or shift the background to #1c1c1c (7.2:1)
Aaon black
8.87:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40bf68 as the background.

Brands using this color

mcpConnect your agent — build around #40bf68
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #40bf68 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/40bf68-a2beae-c059d4-1f2d2a-ebf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md