Color

#404096

#404096
hex#404096
rgbrgb(64, 64, 150)
hslhsl(240, 40%, 42%)
oklchoklch(0.422 0.138 278.7)
Closest name: Blueberry (#464196)Relative luminance 0.0696

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#969640

#406b96 · #6b4096

#964040 · #409640

Split-complementary

Open in tool →

#966b40 · #6b9640

#96406b · #969640 · #40966b

Contrast

#404096 as textRatioAAAA largeAAAFix
Aaon white
8.78:1passpasspassPasses AAA — no fix needed.
Aaon black
2.39:1failfailfail
  • AA: use #6d6dc0 as the text (4.6:1)
  • AAA: use #9090d0 as the text (7.09:1)
  • AA: or shift the background to #bababa (4.52:1)
  • AAA: or shift the background to #e6e6e6 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #404096 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#404096 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #404096
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #404096 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/404096-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md