Nursery
Open in tool →Pastel coral, sky and butter — soft enough for a newborn brand, with warm brown text instead of harsh black.
Color
#40403a
#40403a
hex
#40403argb
rgb(64, 64, 58)hsl
hsl(60, 5%, 24%)oklch
oklch(0.369 0.01 106.9)Closest name: Black Panther (#424242)Relative luminance 0.0506
Colors that go with #40403a
Blue, Blush Pink and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Blue #0000ff
shipped8 real palettes, including Dunkin''s brand system and Headspace's brand system put Blue beside #40403a, as the supporting colour.
Blush Pink #e8b4b8
shipped5 real palettes, including Nursery and Garden Wedding put Blush Pink beside #40403a, as the lead colour.
Burlywood #deb887
shippedBurlywood is paired with #40403a in 5 real palettes, including Polaroid and Chalkboard, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #40403a: 5 real palettes, including Paper & Pine and Clean Beauty, as the supporting colour.
Copper #b87333
shippedDesigners have shipped Copper with #40403a: 9 real palettes, including Notion's brand system and Clean Beauty.
Crimson #dc143c
shippedCrimson is paired with #40403a in 7 real palettes, including Dunkin''s brand system and Codecademy's brand system, as the accent.
Dark Olive Green #556b2f
shippedDark Olive Green shows up next to #40403a in 6 real palettes, including Olive Grove and Oatmeal, as the lead colour.
White Smoke #f5f5f5
neutralWhite Smoke is the near-white surface #40403a was made for — maximum legibility with no colour cast to argue with.
Real palettes that use #40403a
Tints & shades
Harmonies
Contrast
| #40403a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 10.44:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.01:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40403a as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#40403a reads as neutral, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #40403a
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #40403a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/40403a-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md