Color

#3da5bd

#3da5bd
hex#3da5bd
rgbrgb(61, 165, 189)
hslhsl(191, 51%, 49%)
oklchoklch(0.672 0.1 216.1)
Closest name: Frozen Wave (#56acca)Relative luminance 0.3158

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bd553d

#3dbd94 · #3d66bd

#bd3da5 · #a5bd3d

Split-complementary

Open in tool →

#bd3d66 · #bd943d

#943dbd · #bd553d · #66bd3d

Contrast

#3da5bd as textRatioAAAA largeAAAFix
Aaon white
2.87:1failfailfail
  • AA: use #2f8092 as the text (4.54:1)
  • AAA: use #235e6c as the text (7.27:1)
  • AA: or shift the background to #303030 (4.6:1)
  • AAA: or shift the background to #050505 (7.1:1)
Aaon black
7.32:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3da5bd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3da5bd reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3da5bd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3da5bd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3da5bd-a2b6be-df4e7a-1f252d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md