# #3da5bd

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#3da5bd`
- RGB: rgb(61, 165, 189)
- HSL: hsl(191, 51%, 49%)
- OKLCH: oklch(0.672 0.1 216.1)
- Relative luminance: 0.3158
- Nearest named color: Frozen Wave (#56acca, Δ 3.35) — https://brandsweets.com/colors/frozen-wave
- Moods: cool, modern
- Page: https://brandsweets.com/colors/3da5bd

## Tints & shades

- Tints (toward white): #4eb0c6, #61b8cc, #74c1d2, #88c9d8, #9bd2df, #aad9e4, #bee2ea, #d1eaf0, #e4f3f6, #f7fcfd
- Shades (toward black): #3898ad, #32879a, #2d798b, #276977, #225b68, #1b4a55, #163d45, #102c32, #0b1e23, #050d0f

## Harmonies

- Complementary: #bd553d
- Analogous: #3dbd94, #3d66bd
- Triadic: #bd3da5, #a5bd3d
- Split-complementary: #bd3d66, #bd943d
- Tetradic: #943dbd, #bd553d, #66bd3d

## Colors that go with #3da5bd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #3da5bd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/charcoal
- **Tomato** #ff6347 [harmony, pool: complementary] — Tomato sits directly opposite #3da5bd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Hermès (https://brandsweets.com/colors/brands/hermes-com), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Substack (https://brandsweets.com/colors/brands/substack-com). — https://brandsweets.com/colors/tomato
- **Amber** #ffbf00 [pool] — Amber is paired with #3da5bd in 4 real palettes, including Beach Hut and Salesforce's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Denim** #1560bd [pool] — Designers have shipped Denim with #3da5bd: 7 real palettes, including Gopro's brand system and Coca-Cola's brand system, as the lead colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #3da5bd: 4 real palettes, including Venmo's brand system and Figma's brand system, as the lead colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Figma (https://brandsweets.com/colors/brands/figma), Patreon (https://brandsweets.com/colors/brands/patreon-com), Studio Grey (https://brandsweets.com/palettes/minimal#studio-grey). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 10 real palettes, including Ford's brand system and Confluent's brand system put Midnight Blue beside #3da5bd, as the lead colour. Seen in: Ford (https://brandsweets.com/colors/brands/ford-com), Confluent (https://brandsweets.com/colors/brands/confluent-io), SoFi (https://brandsweets.com/colors/brands/sofi-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — 4 real palettes, including Gopro's brand system and Mistral AI's brand system put Orange beside #3da5bd, as the accent. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Graphite (https://brandsweets.com/palettes/technical#graphite), Olympics (https://brandsweets.com/colors/brands/olympics-com). — https://brandsweets.com/colors/orange
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #3da5bd in 4 real palettes, including Launch Orange and Cursor's brand system, as the lead colour. Seen in: Launch Orange (https://brandsweets.com/palettes/bold#launch-orange), Cursor (https://brandsweets.com/colors/brands/cursor-com), Figma (https://brandsweets.com/colors/brands/figma), Substack (https://brandsweets.com/colors/brands/substack-com). — https://brandsweets.com/colors/orangered

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.87:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #2f8092 (4.54:1); AA: background → #303030 (4.6:1); AAA: text → #235e6c (7.27:1); AAA: background → #050505 (7.1:1)
- On black (#000000): 7.32:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/3da5bd-a2b6be-df4e7a-1f252d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#3da5bd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.