Color

#3968f3

#3968f3
hex#3968f3
rgbrgb(57, 104, 243)
hslhsl(225, 89%, 59%)
oklchoklch(0.569 0.215 265.6)
Closest name: Bluetiful (#3c69e7)Relative luminance 0.1724

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#f3c539

#39c5f3 · #6839f3

#f33968 · #68f339

Split-complementary

Open in tool →

#f36839 · #c5f339

#f339c5 · #f3c539 · #39f368

Contrast

#3968f3 as textRatioAAAA largeAAAFix
Aaon white
4.72:1passpassfail
Aaon black
4.45:1failpassfail
  • AA: use #3e6cf4 as the text (4.66:1)
  • AAA: use #7394f7 as the text (7.31:1)
  • AA: or shift the background to #fafafa (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3968f3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3968f3 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3968f3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3968f3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3968f3-9ca1c4-df754e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md