Color

#39196b

#39196b
hex#39196b
rgbrgb(57, 25, 107)
hslhsl(263, 62%, 26%)
oklchoklch(0.313 0.133 295.4)
Closest name: Dark Dreams (#332266)Relative luminance 0.0263

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4c6b19

#19236b · #62196b

#6b3919 · #196b39

Split-complementary

Open in tool →

#6b6219 · #236b19

#6b1923 · #4c6b19 · #196b62

Contrast

#39196b as textRatioAAAA largeAAAFix
Aaon white
13.77:1passpasspassPasses AAA — no fix needed.
Aaon black
1.53:1failfailfail
  • AA: use #8a5ad8 as the text (4.53:1)
  • AAA: use #aa87e3 as the text (7.28:1)
  • AA: or shift the background to #949494 (4.54:1)
  • AAA: or shift the background to #bababa (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #39196b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#39196b reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #39196b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #39196b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/39196b-b09cc4-dfd04e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md