Coastal
Open in tool →Sea-teal, sky and sand — bright without shouting; works for travel, wellness, and anything near water.
Color
#389f99
#389f99
hex
#389f99rgb
rgb(56, 159, 153)hsl
hsl(177, 48%, 42%)oklch
oklch(0.642 0.094 189.6)Closest name: Baltic (#279d9f)Relative luminance 0.2794
Colors that go with #389f99
Charcoal, Copper and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #389f99: softer than #000 and cool enough to feel like part of the same palette.
Copper #b87333
shippedDesigners have shipped Copper with #389f99: 6 real palettes, including Clean Beauty and Wellness, as the accent.
Crimson #dc143c
shippedCrimson is paired with #389f99 in 6 real palettes, including Diner and Redfin's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #389f99: 8 real palettes, including Peacock and Dusk, as the supporting colour.
Midnight Blue #191970
shipped10 real palettes, including Tide Pool and Ford's brand system put Midnight Blue beside #389f99, as that palette's text colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #389f99 in 6 real palettes, including Confluent's brand system and Khan Academy's brand system, as the supporting colour.
Steel Blue #4682b4
shippedDesigners have shipped Steel Blue with #389f99: 4 real palettes, including Ford's brand system and Fintech Trust, as the lead colour.
Deep Pink #ff1493
complementaryDeep Pink sits directly opposite #389f99 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #389f99
Tints & shades
Harmonies
Contrast
| #389f99 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.19:1 | fail | pass | fail | |
Aaon black | 6.59:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #389f99 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #389f99
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #389f99 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/389f99-a2bcbe-d4599b-1f282d-e9f1ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md