Color

#348fda

#348fda
hex#348fda
rgbrgb(52, 143, 218)
hslhsl(207, 69%, 53%)
oklchoklch(0.632 0.141 247.5)
Closest name: Blue Jay (#5588dd)Relative luminance 0.2544

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#da7f34

#34dad2 · #343dda

#da348f · #8fda34

Split-complementary

Open in tool →

#da343d · #dad234

#d234da · #da7f34 · #3dda34

Contrast

#348fda as textRatioAAAA largeAAAFix
Aaon white
3.45:1failpassfail
  • AA: use #2378be as the text (4.67:1)
  • AAA: use #1a5a8e as the text (7.25:1)
  • AA: or shift the background to #212121 (4.67:1)
Aaon black
6.09:1passpassfail
  • AAA: use #4a9bde as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #348fda as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#348fda reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #348fda
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #348fda and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/348fda-9cadc4-df4e53-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md