Color

#304df3

#304df3
hex#304df3
rgbrgb(48, 77, 243)
hslhsl(231, 89%, 57%)
oklchoklch(0.518 0.247 267.9)
Closest name: C64 Blue (#003aff)Relative luminance 0.1241

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#f3d630

#30aff3 · #7430f3

#f3304d · #4df330

Split-complementary

Open in tool →

#f37430 · #aff330

#f330af · #f3d630 · #30f374

Contrast

#304df3 as textRatioAAAA largeAAAFix
Aaon white
6.03:1passpassfail
  • AAA: use #1c3cf2 as the text (7.05:1)
Aaon black
3.48:1failpassfail
  • AA: use #4d66f5 as the text (4.53:1)
  • AAA: use #7d8ff7 as the text (7.14:1)
  • AA: or shift the background to #e0e0e0 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #304df3 as the background.

Brands using this color

Fonts for this mood

#304df3 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #304df3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #304df3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/304df3-9c9ec4-df834e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md