Color

#303d78

#303d78
hex#303d78
rgbrgb(48, 61, 120)
hslhsl(229, 43%, 33%)
oklchoklch(0.381 0.101 271.5)
Closest name: Evening Magic (#363e7d)Relative luminance 0.0532

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#786b30

#306178 · #473078

#78303d · #3d7830

Split-complementary

Open in tool →

#784730 · #617830

#783061 · #786b30 · #307847

Contrast

#303d78 as textRatioAAAA largeAAAFix
Aaon white
10.17:1passpasspassPasses AAA — no fix needed.
Aaon black
2.06:1failfailfail
  • AA: use #5f70bf as the text (4.56:1)
  • AAA: use #8794cf as the text (7.17:1)
  • AA: or shift the background to #adadad (4.53:1)
  • AAA: or shift the background to #d9d9d9 (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #303d78 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#303d78 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #303d78
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #303d78 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/303d78-9c9fc4-df7e4e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md