Color

#697ac3

#697ac3
hex#697ac3
rgbrgb(105, 122, 195)
hslhsl(229, 43%, 59%)
oklchoklch(0.598 0.113 272.6)
Closest name: Flood (#6677bb)Relative luminance 0.2086

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c3b369

#69a7c3 · #8669c3

#c3697a · #7ac369

Split-complementary

Open in tool →

#c38669 · #a7c369

#c369a7 · #c3b369 · #69c386

Contrast

#697ac3 as textRatioAAAA largeAAAFix
Aaon white
4.06:1failpassfail
  • AA: use #5f70bf as the text (4.61:1)
  • AAA: use #4153a4 as the text (7:1)
  • AA: or shift the background to #141414 (4.54:1)
Aaon black
5.17:1passpassfail
  • AAA: use #8794cf as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697ac3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#697ac3 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #697ac3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #697ac3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/697ac3-9c9fc4-df7e4e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md