#30372f as text	Ratio	AA	AA large	AAA	Fix
Aaon white	12.26:1	pass	pass	pass	Passes AAA — no fix needed.
Aaon black	1.71:1	fail	fail	fail	AA: use #697967 as the text (4.53:1) AAA: use #8b9a89 as the text (7.08:1) AA: or shift the background to #9e9e9e (4.58:1) AAA: or shift the background to #c4c4c4 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #30372f as the background.

Brands using this color

Notiontext · #37352f · Δ1.3

Fonts for this mood

#30372f reads as muted, dark, luxury. The font library is tagged with the same vocabulary:

Luxury fonts →Bold fonts →

mcpConnect your agent — build around #30372f

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #30372f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/30372f-a2bea2-884edf-1f2d24-eef1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md