Color

#301c3f

#301c3f
hex#301c3f
rgbrgb(48, 28, 63)
hslhsl(274, 38%, 18%)
oklchoklch(0.27 0.067 309)
Closest name: Midnight Velvet (#2a2243)Relative luminance 0.0182

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2c3f1c

#1f1c3f · #3f1c3d

#3f301c · #1c3f30

Split-complementary

Open in tool →

#3d3f1c · #1c3f1f

#3f1f1c · #2c3f1c · #1c3d3f

Contrast

#301c3f as textRatioAAAA largeAAAFix
Aaon white
15.4:1passpasspassPasses AAA — no fix needed.
Aaon black
1.36:1failfailfail
  • AA: use #9261b8 as the text (4.62:1)
  • AAA: use #ad87c9 as the text (7.09:1)
  • AA: or shift the background to #8c8c8c (4.58:1)
  • AAA: or shift the background to #b0b0b0 (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #301c3f as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#301c3f reads as cool, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #301c3f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #301c3f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/301c3f-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md