Lagoon
Open in tool →Turquoise and teal with a sand-yellow on white — shallow tropical water; the deep teal text is the reef.
Color
#29b39e
#29b39e
hex
#29b39ergb
rgb(41, 179, 158)hsl
hsl(171, 63%, 43%)oklch
oklch(0.691 0.117 179.7)Closest name: Billiard (#00af9f)Relative luminance 0.3518
Colors that go with #29b39e
Charcoal, Hot Pink and Cornflower Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #29b39e: softer than #000 and cool enough to feel like part of the same palette.
Hot Pink #ff69b4
complementaryshippedHot Pink sits directly opposite #29b39e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #29b39e: 4 real palettes, including Canva's brand system and Spotify's brand system, as the supporting colour.
Midnight Blue #191970
shipped8 real palettes, including Fintech Trust and Ford's brand system put Midnight Blue beside #29b39e, as the text colour against it.
Mustard Yellow #ffdb58
shipped4 real palettes, including Diner and Lido put Mustard Yellow beside #29b39e, as the accent.
Royal Blue #4169e1
shippedRoyal Blue is paired with #29b39e in 7 real palettes, including Khan Academy's brand system and Brilliant's brand system, as the accent.
Taupe #483c32
shippedTaupe is paired with #29b39e in 14 real palettes, including Resort and Crayon Box, as the text colour against it.
Tomato #ff6347
split-complementshippedTomato is a split-complement of #29b39e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Real palettes that use #29b39e
Tints & shades
Harmonies
Contrast
| #29b39e as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.61:1 | fail | fail | fail | |
Aaon black | 8.04:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #29b39e as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #29b39e
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #29b39e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/29b39e-a2bebd-d459a7-1f292d-e9f1ec?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md