Color

#2950bc

#2950bc
hex#2950bc
rgbrgb(41, 80, 188)
hslhsl(224, 64%, 45%)
oklchoklch(0.471 0.176 265.1)
Closest name: Denim (#2243b6)Relative luminance 0.0984

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bc9529

#299abc · #4c29bc

#bc2950 · #50bc29

Split-complementary

Open in tool →

#bc4c29 · #9abc29

#bc299a · #bc9529 · #29bc4c

Contrast

#2950bc as textRatioAAAA largeAAAFix
Aaon white
7.08:1passpasspassPasses AAA — no fix needed.
Aaon black
2.97:1failfailfail
  • AA: use #4b71d8 as the text (4.65:1)
  • AAA: use #7995e2 as the text (7.21:1)
  • AA: or shift the background to #cfcfcf (4.54:1)
  • AAA: or shift the background to #ffffff (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #2950bc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#2950bc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #2950bc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #2950bc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/2950bc-9ca2c4-df724e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md