Color

#294bc7

#294bc7
hex#294bc7
rgbrgb(41, 75, 199)
hslhsl(227, 66%, 47%)
oklchoklch(0.471 0.196 266.6)
Closest name: Denim (#2243b6)Relative luminance 0.0963

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c7a529

#299ac7 · #5629c7

#c7294b · #4bc729

Split-complementary

Open in tool →

#c75629 · #9ac729

#c7299a · #c7a529 · #29c756

Contrast

#294bc7 as textRatioAAAA largeAAAFix
Aaon white
7.18:1passpasspassPasses AAA — no fix needed.
Aaon black
2.93:1failfailfail
  • AA: use #516fdb as the text (4.65:1)
  • AAA: use #7c92e4 as the text (7.09:1)
  • AA: or shift the background to #cfcfcf (4.61:1)
  • AAA: or shift the background to #ffffff (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #294bc7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#294bc7 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #294bc7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #294bc7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/294bc7-9ca0c4-df7a4e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md