Color

#2731b9

#2731b9
hex#2731b9
rgbrgb(39, 49, 185)
hslhsl(236, 65%, 44%)
oklchoklch(0.413 0.208 270)
Closest name: Blue Hour (#0034ab)Relative luminance 0.0613

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b9af27

#277ab9 · #6627b9

#b92731 · #31b927

Split-complementary

Open in tool →

#b96627 · #7ab927

#b9277a · #b9af27 · #27b966

Contrast

#2731b9 as textRatioAAAA largeAAAFix
Aaon white
9.43:1passpasspassPasses AAA — no fix needed.
Aaon black
2.23:1failfailfail
  • AA: use #5f68dd as the text (4.51:1)
  • AAA: use #898fe6 as the text (7.14:1)
  • AA: or shift the background to #b5b5b5 (4.6:1)
  • AAA: or shift the background to #dedede (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #2731b9 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#2731b9 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #2731b9
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #2731b9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/2731b9-9e9cc4-df8f4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md