Color

#2727be

#2727be
hex#2727be
rgbrgb(39, 39, 190)
hslhsl(240, 66%, 45%)
oklchoklch(0.405 0.223 270.6)
Closest name: Galactic Highway (#3311bb)Relative luminance 0.056

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bebe27

#2773be · #7327be

#be2727 · #27be27

Split-complementary

Open in tool →

#be7327 · #73be27

#be2773 · #bebe27 · #27be73

Contrast

#2727be as textRatioAAAA largeAAAFix
Aaon white
9.91:1passpasspassPasses AAA — no fix needed.
Aaon black
2.12:1failfailfail
  • AA: use #6767e0 as the text (4.59:1)
  • AAA: use #8d8de8 as the text (7.11:1)
  • AA: or shift the background to #b0b0b0 (4.57:1)
  • AAA: or shift the background to #d9d9d9 (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #2727be as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#2727be reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #2727be
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #2727be and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/2727be-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md