Color

#243dcc

#243dcc
hex#243dcc
rgbrgb(36, 61, 204)
hslhsl(231, 70%, 47%)
oklchoklch(0.45 0.22 267.6)
Closest name: Denim (#2243b6)Relative luminance 0.0807

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ccb324

#2491cc · #5f24cc

#cc243d · #3dcc24

Split-complementary

Open in tool →

#cc5f24 · #91cc24

#cc2491 · #ccb324 · #24cc5f

Contrast

#243dcc as textRatioAAAA largeAAAFix
Aaon white
8.03:1passpasspassPasses AAA — no fix needed.
Aaon black
2.61:1failfailfail
  • AA: use #566be1 as the text (4.59:1)
  • AAA: use #8191e9 as the text (7.16:1)
  • AA: or shift the background to #c2c2c2 (4.51:1)
  • AAA: or shift the background to #f0f0f0 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #243dcc as the background.

Brands using this color

Fonts for this mood

#243dcc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #243dcc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #243dcc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/243dcc-9c9ec4-df834e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md