Color

#243d37

#243d37
hex#243d37
rgbrgb(36, 61, 55)
hslhsl(166, 26%, 19%)
oklchoklch(0.337 0.033 177.3)
Closest name: Botanical Night (#12403c)Relative luminance 0.0399

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3d242a

#243d2b · #24363d

#37243d · #3d3724

Split-complementary

Open in tool →

#3d2436 · #3d2b24

#2b243d · #3d242a · #363d24

Contrast

#243d37 as textRatioAAAA largeAAAFix
Aaon white
11.68:1passpasspassPasses AAA — no fix needed.
Aaon black
1.8:1failfailfail
  • AA: use #4b8174 as the text (4.69:1)
  • AAA: use #62a393 as the text (7.18:1)
  • AA: or shift the background to #a1a1a1 (4.52:1)
  • AAA: or shift the background to #c9c9c9 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #243d37 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#243d37 reads as muted, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #243d37
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #243d37 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/243d37-a2bebb-d459b1-1f2a2d-e9f1ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md