Color

#172d9b

#172d9b
hex#172d9b
rgbrgb(23, 45, 155)
hslhsl(230, 74%, 35%)
oklchoklch(0.368 0.179 267)
Closest name: Deepsea Kraken (#082599)Relative luminance 0.0443

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9b8517

#176f9b · #43179b

#9b172d · #2d9b17

Split-complementary

Open in tool →

#9b4317 · #6f9b17

#9b176f · #9b8517 · #179b43

Contrast

#172d9b as textRatioAAAA largeAAAFix
Aaon white
11.14:1passpasspassPasses AAA — no fix needed.
Aaon black
1.89:1failfailfail
  • AA: use #526ae5 as the text (4.55:1)
  • AAA: use #7e91ec as the text (7.15:1)
  • AA: or shift the background to #a6a6a6 (4.58:1)
  • AAA: or shift the background to #cfcfcf (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #172d9b as the background.

Brands using this color

Fonts for this mood

#172d9b reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #172d9b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #172d9b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/172d9b-9c9ec4-df814e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md