Color

#072fcf

#072fcf
hex#072fcf
rgbrgb(7, 47, 207)
hslhsl(228, 93%, 42%)
oklchoklch(0.425 0.242 264.5)
Closest name: Lapis on Neptune (#1f22d2)Relative luminance 0.0658

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cfa707

#0793cf · #4307cf

#cf072f · #2fcf07

Split-complementary

Open in tool →

#cf4307 · #93cf07

#cf0793 · #cfa707 · #07cf43

Contrast

#072fcf as textRatioAAAA largeAAAFix
Aaon white
9.06:1passpasspassPasses AAA — no fix needed.
Aaon black
2.32:1failfailfail
  • AA: use #4468f8 as the text (4.58:1)
  • AAA: use #7590fa as the text (7.13:1)
  • AA: or shift the background to #b8b8b8 (4.57:1)
  • AAA: or shift the background to #e3e3e3 (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #072fcf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#072fcf reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #072fcf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #072fcf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/072fcf-9c9fc4-df7c4e-231f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md