Color

Cargo Primary

#007aff
hex#007aff
rgbrgb(0, 122, 255)
hslhsl(211, 100%, 50%)
oklchoklch(0.603 0.218 257.4)
From Cargo brand colorsRelative luminance 0.2114

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ff8400

#00fbff · #0400ff

#ff007b · #7bff00

Split-complementary

Open in tool →

#ff0400 · #fbff00

#ff00fb · #ff8400 · #00ff04

Contrast

Cargo Primary as textRatioAAAA largeAAAFix
Aaon white
4.02:1failpassfail
  • AA: use #0071eb as the text (4.6:1)
  • AAA: use #0056b3 as the text (7.04:1)
  • AA: or shift the background to #141414 (4.59:1)
Aaon black
5.23:1passpassfail
  • AAA: use #3898ff as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Cargo Primary as the background.

Brands using this color

Fonts for this mood

Cargo Primary reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around Cargo Primary
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #007aff and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/007aff-9cabc4-df534e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md