Color

#0068b3

#0068b3
hex#0068b3
rgbrgb(0, 104, 179)
hslhsl(205, 100%, 35%)
oklchoklch(0.509 0.143 249.7)
Closest name: Brilliant Blue (#0075b3)Relative luminance 0.1316

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b34a00

#00b3a4 · #000fb3

#b30068 · #68b300

Split-complementary

Open in tool →

#b3000f · #b3a400

#a400b3 · #b34a00 · #0fb300

Contrast

#0068b3 as textRatioAAAA largeAAAFix
Aaon white
5.78:1passpassfail
  • AAA: use #005999 as the text (7.27:1)
Aaon black
3.63:1failpassfail
  • AA: use #0077cc as the text (4.51:1)
  • AAA: use #0a99ff as the text (7.01:1)
  • AA: or shift the background to #e3e3e3 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0068b3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#0068b3 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #0068b3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #0068b3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/0068b3-9cafc4-df4e58-1f212d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md