Color

#0077cc

#0077cc
hex#0077cc
rgbrgb(0, 119, 204)
hslhsl(205, 100%, 40%)
oklchoklch(0.56 0.158 249.8)
Closest name: Haddock’s Sweater (#277aba)Relative luminance 0.1755

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cc5500

#00ccbb · #0011cc

#cc0077 · #77cc00

Split-complementary

Open in tool →

#cc0011 · #ccbb00

#bb00cc · #cc5500 · #11cc00

Contrast

#0077cc as textRatioAAAA largeAAAFix
Aaon white
4.66:1passpassfail
  • AAA: use #005999 as the text (7.27:1)
Aaon black
4.51:1passpassfail
  • AAA: use #0a99ff as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0077cc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#0077cc reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #0077cc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #0077cc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/0077cc-9cafc4-df4e58-1f212d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md