Color

#0068ad

#0068ad
hex#0068ad
rgbrgb(0, 104, 173)
hslhsl(204, 100%, 34%)
oklchoklch(0.505 0.135 247.8)
Closest name: Brilliant Blue (#0075b3)Relative luminance 0.1292

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ad4500

#00ad9c · #0011ad

#ad0068 · #68ad00

Split-complementary

Open in tool →

#ad0011 · #ad9c00

#9c00ad · #ad4500 · #11ad00

Contrast

#0068ad as textRatioAAAA largeAAAFix
Aaon white
5.86:1passpassfail
  • AAA: use #005c99 as the text (7.02:1)
Aaon black
3.58:1failpassfail
  • AA: use #007acc as the text (4.66:1)
  • AAA: use #0099ff as the text (7:1)
  • AA: or shift the background to #e3e3e3 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0068ad as the background.

Brands using this color

Fonts for this mood

#0068ad reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #0068ad
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #0068ad and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/0068ad-9cafc4-df4e5a-1f222d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md