GitHub

Let's build from here.

developer tools and software collaborationverifiedgithub.com

GitHub is the home for all developers — where over 100 million people build software together. The brand is calm, technical, and confident: the Invertocat, the Primer design system, and open-source typefaces that GitHub gives back to the community.

Color

primarydark

GitHub Black

#181717

The Octocat mark and wordmark; the brand's core monochrome color.

accentdark

Primer Blue

#0969da

Links, primary actions, focus/selection (accent emphasis).

surfacedark

#ffffff

Canvas / page background (light theme default).

textdark

#1f2328

Default foreground text (fg.default #1f2328).

textMuted

#57606a

Muted/secondary foreground (fg.muted).

border

#d0d7de

Default borders/dividers (border.default #d0d7de).

success

#1a7f37

Success states, merged PRs, checks passed.

danger

#cf222e

Errors, destructive actions, failed checks, closed-without-merge.

Typography

display → Mona Sansheading → Mona Sansbody → -apple-systemmono → Monaspace Neonquote → Hubot Sans

Hubot Sanshubot-sans

commissioned

Let's build from here.

Foundry:: GitHub
Weights:: 500, 700

Hubot Sans — GitHub, SIL OFL 1.1, self-hostable. Variable font.

Mona Sansmona-sans

commissioned

Let's build from here.

Foundry:: GitHub
Weights:: 400, 500, 600, 700, 900

Mona Sans is released by GitHub under the SIL Open Font License 1.1 — free to self-host and redistribute. Variable font (weight + width axes).

Monaspace Neonmonaspace-neon

commissioned

Let's build from here.

Foundry:: GitHub Next
Weights:: 400, 700

Monaspace — GitHub, SIL OFL 1.1, self-hostable.

-apple-systemsystem-stack

system

Let's build from here.

Weights:: 400, 600

System font stack — no file to host or license.

Voice & Tone

technicalclearconfidentdeveloper-first

Do

+Write for developers — precise, unpatronizing
+Prefer concrete verbs and real examples
+Respect the reader's time; get to the command

Don't

−Never talk down or over-explain the basics
−Avoid marketing fluff and hype adjectives
−Don't anthropomorphize the product

Sample copy

primary buttoncta

Clone repository

empty stateempty-state

This repository is empty. Push your first commit to get started.

hero headlineheadline

Let's build from here.

Logo Inventory

primary

svgpng

mono

svg

Usage Rules

MUSTMeet WCAG AA (Primer baseline)accessibility
Foreground/background pairings must meet 4.5:1 for text, matching Primer's accessibility floor.
MAYSelf-host the open typefacestypography
Mona Sans, Hubot Sans, and Monaspace are SIL OFL and may be freely self-hosted and redistributed with attribution.
MUSTKeep the Invertocat single-colorlogo
The mark is reproduced in one color that contrasts with its background. Never apply gradients or multiple colors.
MUSTWrite the name as 'GitHub'voice
Capital G, capital H, one word. Never 'Github', 'github', or 'GITHUB' in running text.

mcpConnect your agent to GitHub

live endpoint

Point any MCP client at this brand and every session grounds itself in the real system — colors, type, voice, usage rules. Read-only.

endpointhttps://mcp.brandsweets.com/github/mcp

.mcp.json

{
  "mcpServers": {
    "brandsweets-github": {
      "type": "http",
      "url": "https://mcp.brandsweets.com/github/mcp"
    }
  }
}

claude codeclaude mcp add --transport http brandsweets-github https://mcp.brandsweets.com/github/mcp