Cartier

Luxury jewellery & watchesverifiedcartier.com

Cartier was founded in Paris in 1847 by Louis-François Cartier and became jeweller to royal houses across Europe — 'jeweller of kings, king of jewellers'. Its script wordmark, the red box and pieces like the Tank watch, the Love bracelet and the Panthère define the house, now part of Richemont.

Color

primary

Black

#000000

The script wordmark is black (gold and the Cartier red box are secondary house cues). Source: Cartier logo SVG (Wikimedia Commons, official artwork): fill #000000.

secondary

Warm Gray

#d5bcb2

Secondary brand color.

accent

Crimson

#d50032

Accent: highlights and secondary emphasis.

surface

White

#ffffff

Page and card background.

text

Near Black

#111111

Body text on surface.

Typography

heading → Brilliant Cutbody → Brilliant Cut

Brilliant Cutbrilliant-cut

custom

Cartier

Weights:: 400, 600, 700

Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

Gradient

Derived from the colour roles, interpolated perceptually. The same three tokens ship in brand.css and tokens.json.

Brand--brand-gradient

linear-gradient(135deg in oklab, #000000 0%, #d5bcb2 100%)

Worst-case contrast — white 1.80:1 · black 1.00:1

Hero--brand-gradient-hero

linear-gradient(135deg in oklab, #000000 0%, #7b726e 100%)

Worst-case contrast — white 4.69:1 AA · black 1.00:1 · ink #ffffff

Button--brand-gradient-button

linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)

Worst-case contrast — white 19.91:1 AA · black 1.01:1 · ink #ffffff

Voice & Tone

elegantassuredParisian

Do

+Write with restraint; let the object carry the sentence.
+Use the house's own names (Tank, Love, Panthère) exactly.

Don't

−Don't use exclamation marks or sales urgency.
−Don't reset the script wordmark.

Logo Inventory

primary

png

favicon

png

mcpConnect your agent to Cartier

live endpoint

Point any MCP client at this brand and every session grounds itself in the real system — colors, type, voice, usage rules. Read-only.

endpointhttps://mcp.brandsweets.com/cartier-com/mcp

.mcp.json

{
  "mcpServers": {
    "brandsweets-cartier-com": {
      "type": "http",
      "url": "https://mcp.brandsweets.com/cartier-com/mcp"
    }
  }
}

claude codeclaude mcp add --transport http brandsweets-cartier-com https://mcp.brandsweets.com/cartier-com/mcp

Cartier trademarks and logos belong to their owner. Shown for identification (nominative use); not affiliated or endorsed. Owner of this brand? Request a correction or removal →