# Cartier

> Generated by BrandSweets from the cartier-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Cartier

**Sector:** Luxury jewellery & watches

**Founded:** 1847

**Domain:** cartier.com


Cartier was founded in Paris in 1847 by Louis-François Cartier and became jeweller to royal houses across Europe — 'jeweller of kings, king of jewellers'. Its script wordmark, the red box and pieces like the Tank watch, the Love bracelet and the Panthère define the house, now part of Richemont.

## Voice

**Tone:** elegant, assured, Parisian

### Do

- Write with restraint; let the object carry the sentence.
- Use the house's own names (Tank, Love, Panthère) exactly.

### Don't

- Don't use exclamation marks or sales urgency.
- Don't reset the script wordmark.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Black | `#000000` | — | The script wordmark is black (gold and the Cartier red box are secondary house cues). Source: Cartier logo SVG (Wikimedia Commons, official artwork): fill #000000. |
| `secondary` | Warm Gray | `#d5bcb2` | — | Secondary brand color. |
| `accent` | Crimson | `#d50032` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Near Black | `#111111` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`
- **secondary:** 50 `#f6f4f3`, 100 `#eae4e1`, 200 `#d5bcb2`, 300 `#caaca0`, 400 `#b88f7f`, 500 `#a87561`, 600 `#916250`, 700 `#765041`, 800 `#5c3e33`, 900 `#402e26`, 950 `#291e19`
- **accent:** 50 `#faeff2`, 100 `#f4d7de`, 200 `#ffa3b9`, 300 `#ff6b8e`, 400 `#ff3867`, 500 `#ff0a43`, 600 `#d50032`, 700 `#b8002b`, 800 `#8f0021`, 900 `#5e081c`, 950 `#3d0512`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#111111`

## Typography

### Families

#### Brilliant Cut `brilliant-cut`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"Brilliant Cut", sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Brilliant Cut (`brilliant-cut`)
- **body:** Brilliant Cut (`brilliant-cut`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #000000 0%, #d5bcb2 100%)` — worst-case contrast white 1.80:1, black 1.00:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #000000 0%, #7b726e 100%)` — ink #ffffff; worst-case contrast white 4.69:1 AA, black 1.00:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`; active `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`

## Logos

### primary
- **Formats:**
  - `png`: https://www.cartier.com/on/demandware.static/-/Sites-cartier-storefront-US/default/dwb2c83ef0/MegaMenu/be-inspired/JWL_BI_Virtual-Try-On.jpg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### favicon
- **Formats:**
  - `png`: https://www.cartier.com/on/demandware.static/Sites-CartierUS-Site/-/default/dw850cdfa7/images/favicons/favicon-196x196.png
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/cartier-com/tokens.json
- Tokens (CSS): /b/cartier-com/brand.css
- This document: /b/cartier-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/cartier-com/mcp
- Agent integration guide: /agents.md