Burberry

Luxury fashionverifiedburberry.com

Burberry was founded by Thomas Burberry in Basingstoke, England in 1856 and invented gabardine, the weatherproof fabric of its trench coat. The Equestrian Knight and the Burberry Check are its signatures; the 2023 identity under Daniel Lee restored a serif wordmark and the knight to the centre of the brand.

Color

primary

Black

#000000

The serif wordmark is black (or reversed to white). Source: Burberry wordmark and Equestrian Knight (burberry.com, 2023 identity).

secondary

Crimson

#d5151f

Secondary brand color.

surface

White

#ffffff

Page and card background.

text

Black

#000000

Body text on surface.

Typography

heading → BurberrySerifbody → BurberrySerif

BurberrySerifburberryserif

custom

The quick brown fox jumps over the lazy dog

Weights:: 400, 600, 700

Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

Gradient

Derived from the colour roles, interpolated perceptually. The same three tokens ship in brand.css and tokens.json.

Brand--brand-gradient

linear-gradient(135deg in oklab, #000000 0%, #d5151f 100%)

Worst-case contrast — white 5.31:1 AA · black 1.00:1

Hero--brand-gradient-hero

linear-gradient(135deg in oklab, #000000 0%, #9b615b 100%)

Worst-case contrast — white 4.94:1 AA · black 1.00:1 · ink #ffffff

Button--brand-gradient-button

linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)

Worst-case contrast — white 19.91:1 AA · black 1.01:1 · ink #ffffff

Voice & Tone

Britishrefinedconfident

Do

+Reference heritage (the trench, the check, the knight) with restraint.
+Keep copy spare and assured.

Don't

−Don't use discount language.
−Don't distort the check or recolour the knight.

Logo Inventory

primary

png

mcpConnect your agent to Burberry

live endpoint

Point any MCP client at this brand and every session grounds itself in the real system — colors, type, voice, usage rules. Read-only.

endpointhttps://mcp.brandsweets.com/burberry-com/mcp

.mcp.json

{
  "mcpServers": {
    "brandsweets-burberry-com": {
      "type": "http",
      "url": "https://mcp.brandsweets.com/burberry-com/mcp"
    }
  }
}

claude codeclaude mcp add --transport http brandsweets-burberry-com https://mcp.brandsweets.com/burberry-com/mcp

Burberry trademarks and logos belong to their owner. Shown for identification (nominative use); not affiliated or endorsed. Owner of this brand? Request a correction or removal →