# Burberry

> Generated by BrandSweets from the burberry-com BrandDoc (v4, schema 1). Do not edit by hand.

## Identity

**Sector:** Luxury fashion

**Founded:** 1856

**Domain:** burberry.com


Burberry was founded by Thomas Burberry in Basingstoke, England in 1856 and invented gabardine, the weatherproof fabric of its trench coat. The Equestrian Knight and the Burberry Check are its signatures; the 2023 identity under Daniel Lee restored a serif wordmark and the knight to the centre of the brand.

## Voice

**Tone:** British, refined, confident

### Do

- Reference heritage (the trench, the check, the knight) with restraint.
- Keep copy spare and assured.

### Don't

- Don't use discount language.
- Don't distort the check or recolour the knight.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Black | `#000000` | — | The serif wordmark is black (or reversed to white). Source: Burberry wordmark and Equestrian Knight (burberry.com, 2023 identity). |
| `secondary` | Crimson | `#d5151f` | — | Secondary brand color. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`
- **secondary:** 50 `#f9f0f1`, 100 `#f1dadb`, 200 `#f7abaf`, 300 `#f2787e`, 400 `#ed4a52`, 500 `#e9202a`, 600 `#d5151f`, 700 `#a71118`, 800 `#820d13`, 900 `#570f13`, 950 `#380a0c`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### BurberrySerif `burberryserif`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `BurberrySerif, serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** BurberrySerif (`burberryserif`)
- **body:** BurberrySerif (`burberryserif`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #000000 0%, #d5151f 100%)` — worst-case contrast white 5.31:1 AA, black 1.00:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #000000 0%, #9b615b 100%)` — ink #ffffff; worst-case contrast white 4.94:1 AA, black 1.00:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`; active `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`

## Logos

### primary
- **Formats:**
  - `png` (320×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/ff6ba1e8-b032-4c87-9bb3-ac332eef5dd2/logos/primary-f58597c9434fb6ec.png
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (path-probe). Hosted by us. Selection: https://burberry.com/images/logo.png

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/burberry-com/tokens.json
- Tokens (CSS): /b/burberry-com/brand.css
- This document: /b/burberry-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/burberry-com/mcp
- Agent integration guide: /agents.md