Aesop
Aesop offers skin, hair and body care formulations, and personal and home fragrances created with meticulous attention to detail. Browse the range online.
Aesop offers skin, hair and body care formulations, and personal and home fragrances created with meticulous attention to detail. Browse the range online.
Color
Aesop runs a monochrome identity: the wordmark is black (or reversed to white); the extractor's mid-grey was a text colour, not a brand colour. Source: Aesop's own site: black wordmark, no chromatic brand colour.
Secondary brand color.
Accent: highlights and secondary emphasis.
Page and card background.
Body text on surface.
Typography
Aesop offers skin, hair and body care formulations, and personal and home fragrances created with meticulous attention to detail. Browse the range online.
- Weights:
- 400, 600, 700
Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.
Gradient
Derived from the colour roles, interpolated perceptually. The same three tokens ship in brand.css and tokens.json.
linear-gradient(135deg in oklab, #000000 0%, #ca432f 100%)
Worst-case contrast — white 4.82:1 AA · black 1.00:1
linear-gradient(135deg in oklab, #000000 0%, #996b62 100%)
Worst-case contrast — white 4.53:1 AA · black 1.00:1 · ink #ffffff
linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)
Worst-case contrast — white 19.91:1 AA · black 1.01:1 · ink #ffffff
Logo Inventory

Point any MCP client at this brand and every session grounds itself in the real system — colors, type, voice, usage rules. Read-only.
https://mcp.brandsweets.com/aesop-com/mcp{
"mcpServers": {
"brandsweets-aesop-com": {
"type": "http",
"url": "https://mcp.brandsweets.com/aesop-com/mcp"
}
}
}claude mcp add --transport http brandsweets-aesop-com https://mcp.brandsweets.com/aesop-com/mcpAesop trademarks and logos belong to their owner. Shown for identification (nominative use); not affiliated or endorsed. Owner of this brand? Request a correction or removal →