# Aesop

> Generated by BrandSweets from the aesop-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Aesop offers skin, hair and body care formulations, and personal and home fragrances created with meticulous attention to detail. Browse the range online.

**Sector:** consumer

**Domain:** aesop.com


Aesop offers skin, hair and body care formulations, and personal and home fragrances created with meticulous attention to detail. Browse the range online.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Black | `#000000` | — | Aesop runs a monochrome identity: the wordmark is black (or reversed to white); the extractor's mid-grey was a text colour, not a brand colour. Source: Aesop's own site: black wordmark, no chromatic brand colour. |
| `secondary` | Red | `#ca432f` | — | Secondary brand color. |
| `accent` | Sienna | `#945c26` | — | Accent: highlights and secondary emphasis. |
| `surface` | Off-White | `#fffef2` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`
- **secondary:** 50 `#f8f2f1`, 100 `#eedfdd`, 200 `#eebcb5`, 300 `#e39387`, 400 `#d96e5e`, 500 `#ca432f`, 600 `#b63d2b`, 700 `#953223`, 800 `#74271b`, 900 `#4e1f18`, 950 `#331410`
- **accent:** 50 `#f8f5f1`, 100 `#eee5dd`, 200 `#ecd0b6`, 300 `#e1b489`, 400 `#d69a61`, 500 `#cd823c`, 600 `#b26e2e`, 700 `#945c26`, 800 `#72461d`, 900 `#4d3219`, 950 `#322111`
- **surface:** 50 `#fffef2`, 100 `#f4f1d7`, 200 `#fff7a3`, 300 `#fff36b`, 400 `#ffee38`, 500 `#ffeb0a`, 600 `#e0ce00`, 700 `#b8a800`, 800 `#8f8300`, 900 `#5e5708`, 950 `#3d3905`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### SuisseIntl `suisseintl`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `SuisseIntl, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** SuisseIntl (`suisseintl`)
- **body:** SuisseIntl (`suisseintl`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #000000 0%, #ca432f 100%)` — worst-case contrast white 4.82:1 AA, black 1.00:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #000000 0%, #996b62 100%)` — ink #ffffff; worst-case contrast white 4.53:1 AA, black 1.00:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`; active `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`

## Logos

### primary
- **Formats:**
  - `png`: https://www.aesop.com/dw/image/v2/AANG_PRD/on/demandware.static/-/Sites-aesop-us-Library/default/dw1e4239a3/images/logo.png
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### favicon
- **Formats:**
  - `png`: https://www.aesop.com/on/demandware.static/Sites-aesop-us-Site/-/default/dw253dd70b/images/favicon.ico
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/aesop-com/tokens.json
- Tokens (CSS): /b/aesop-com/brand.css
- This document: /b/aesop-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/aesop-com/mcp
- Agent integration guide: /agents.md