Brand gradient

Zillow gradient

The gradient Zillow's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#0443dc #0444d4 #6000b6

Open in the maker Zillow colors →Full brand page →consumer

Source: zillow.com
Extracted: 2 September 2026
Version: 2

Zillow

white text · worst 3.46:1 · AA large

white 3.46 AA largeblack 1.45 failsbanding high

Hero and button

Hero background

Open in maker →

Chroma ×0.35 so it can carry text; ink white (inkFor at the midpoint). L shifted −0.07 until the ink passes AA at the worst point (4.50:1).

white 4.50 AAblack 1.22 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #6177a1 0%, #2d4574 50%, #0e183f 100%)

tailwind v4

bg-linear-to-br/oklch from-[#6177a1] via-[#2d4574] to-[#0e183f]

Button / CTA

Open in maker →

ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. White ink passes AA on the surface and both states (worst 5.39:1).

white 6.19 AAblack 2.38 failsbanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #1251ea 0%, #0034ce 100%)

tailwind v4

bg-linear-to-b/oklch from-[#1251ea] to-[#0034ce]

Variants

Tonal ramp

Open in maker →

white 3.46 AA largeblack 1.45 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #4785ff 0%, #0443dc 50%, #000097 100%)

tailwind v4

bg-linear-to-br/oklch from-[#4785ff] via-[#0443dc] to-[#000097]

Analogous

Open in maker →

Partner hue from the analogous rule at the source colour's lightness.

white 6.72 AAblack 2.83 failsbanding high

css

linear-gradient(135deg in oklab, #0443dc 0%, #0a6287 100%)

tailwind v4

bg-linear-to-br/oklab from-[#0443dc] to-[#0a6287]

Complementary

Open in maker →

Partner hue from the complementary rule at the source colour's lightness. ΔH 179° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 6.19 AAblack 2.84 failsbanding medium

css

linear-gradient(135deg in oklch shorter hue, #0443dc 0%, #735508 100%)

tailwind v4

bg-linear-to-br/oklch from-[#0443dc] to-[#735508]

Triadic

Open in maker →

Partner hue from the triadic rule at the source colour's lightness.

white 7.19 AAblack 2.75 failsbanding medium

css

linear-gradient(135deg in oklab, #0443dc 0%, #a90c22 100%)

tailwind v4

bg-linear-to-br/oklab from-[#0443dc] to-[#a90c22]

Report — brand gradient

white ink: worst 3.46:1 at 0% (AA-large only); black ink: worst 1.45:1 at 100% (fails AA) → use white text.
Body text fails AA everywhere on this gradient; large text (≥24px / 19px bold) is fine. Add a scrim or lower the chroma for body copy.
Banding high: ~11px bands at 1440px — add grain 22 (≈2% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 3.46:1 AA-large, black 1.45:1 */
  --brand-gradient: linear-gradient(135deg in oklch shorter hue, #4785ff 0%, #0443dc 50%, #000097 100%);
  /* hero — worst-case contrast: white 4.50:1 AA, black 1.22:1; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklch shorter hue, #6177a1 0%, #2d4574 50%, #0e183f 100%);
  --brand-gradient-hero-ink: #ffffff;
  /* button — worst-case contrast: white 6.19:1 AA, black 2.38:1 */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #1251ea 0%, #0034ce 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #1c5cf5 0%, #013fd8 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #0747e0 0%, #0027c4 100%);
  --brand-gradient-button-ink: #ffffff;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#4785ff"/><stop offset="3.57%" stop-color="#4281fd"/><stop offset="7.14%" stop-color="#3e7cfa"/><stop offset="10.71%" stop-color="#3978f8"/><stop offset="14.29%" stop-color="#3573f5"/><stop offset="17.86%" stop-color="#306ff3"/><stop offset="21.43%" stop-color="#2b6af0"/><stop offset="25%" stop-color="#2766ee"/><stop offset="28.57%" stop-color="#2261eb"/><stop offset="32.14%" stop-color="#1d5ce9"/><stop offset="35.71%" stop-color="#1858e6"/><stop offset="39.29%" stop-color="#1453e4"/><stop offset="42.86%" stop-color="#0e4ee1"/><stop offset="46.43%" stop-color="#0948df"/><stop offset="50%" stop-color="#0443dc"/><stop offset="53.57%" stop-color="#023fd7"/><stop offset="57.14%" stop-color="#013bd2"/><stop offset="60.71%" stop-color="#0038cd"/><stop offset="64.29%" stop-color="#0034c8"/><stop offset="67.86%" stop-color="#0030c3"/><stop offset="71.43%" stop-color="#002cbe"/><stop offset="75%" stop-color="#0027b9"/><stop offset="78.57%" stop-color="#0023b4"/><stop offset="82.14%" stop-color="#001faf"/><stop offset="85.71%" stop-color="#001aaa"/><stop offset="89.29%" stop-color="#0015a5"/><stop offset="92.86%" stop-color="#000fa1"/><stop offset="96.43%" stop-color="#00079c"/><stop offset="100%" stop-color="#000097"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.278,
              0.522,
              1
            ],
            "hex": "#4785ff"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.016,
              0.263,
              0.863
            ],
            "hex": "#0443dc"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0,
              0.592
            ],
            "hex": "#000097"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #4785ff 0%, #0443dc 50%, #000097 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 3.461,
              "at": 0,
              "passesAA": false,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.447,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.38,
              0.467,
              0.631
            ],
            "hex": "#6177a1"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.176,
              0.271,
              0.455
            ],
            "hex": "#2d4574"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.055,
              0.094,
              0.247
            ],
            "hex": "#0e183f"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #6177a1 0%, #2d4574 50%, #0e183f 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 4.505,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.221,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.071,
              0.318,
              0.918
            ],
            "hex": "#1251ea"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0.204,
              0.808
            ],
            "hex": "#0034ce"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #1251ea 0%, #0034ce 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #1c5cf5 0%, #013fd8 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #0747e0 0%, #0027c4 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 6.193,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 2.382,
              "at": 0.9841,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#0443dc #0444d4 #6000b6

mcpConnect your agent — Zillow's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for zillow-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Zillow and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Zillow. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md