Brand gradient

Wayfair gradient

The gradient Wayfair's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#bd5500 #1364f1 #7b189f

Open in the maker Wayfair colors →Full brand page →e-commerce

Source: wayfair.com
Extracted: 2 September 2026
Version: 2

Wayfair

white text · worst 4.71:1 · AA

white 4.71 AAblack 3.99 AA largebanding medium

Hero and button

Hero background

Open in maker →

Chroma ×0.35 so it can carry text; ink white (inkFor at the midpoint). L shifted −0.01 until the ink passes AA at the worst point (4.69:1).

white 4.69 AAblack 4.11 AA largebanding high

css

linear-gradient(135deg in oklch shorter hue, #906c59 0%, #546f9d 100%)

tailwind v4

bg-linear-to-br/oklch from-[#906c59] to-[#546f9d]

Button / CTA

Open in maker →

ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. L shifted −0.07 so white ink passes AA on the surface and both states (worst 4.71:1).

white 5.32 AAblack 2.81 failsbanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #b34c00 0%, #963500 100%)

tailwind v4

bg-linear-to-b/oklch from-[#b34c00] to-[#963500]

Variants

Tonal ramp

Open in maker →

white 2.33 failsblack 2.10 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #fb8d4e 0%, #bd5500 50%, #792700 100%)

tailwind v4

bg-linear-to-br/oklch from-[#fb8d4e] via-[#bd5500] to-[#792700]

Analogous

Open in maker →

Partner hue from the analogous rule at the source colour's lightness.

white 4.70 AAblack 4.20 AA largebanding high

css

linear-gradient(135deg in oklab, #bd5500 0%, #df003e 100%)

tailwind v4

bg-linear-to-br/oklab from-[#bd5500] to-[#df003e]

Complementary

Open in maker →

Partner hue from the complementary rule at the source colour's lightness. ΔH 180° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 4.01 AA largeblack 4.46 AA largebanding medium

css

linear-gradient(135deg in oklch shorter hue, #bd5500 0%, #0084ac 100%)

tailwind v4

bg-linear-to-br/oklch from-[#bd5500] to-[#0084ac]

Triadic

Open in maker →

Partner hue from the triadic rule at the source colour's lightness.

white 4.16 AA largeblack 4.45 AA largebanding medium

css

linear-gradient(135deg in oklab, #bd5500 0%, #008d6c 100%)

tailwind v4

bg-linear-to-br/oklab from-[#bd5500] to-[#008d6c]

Report — brand gradient

white ink: worst 4.71:1 at 0% (AA); black ink: worst 3.99:1 at 78% (AA-large only) → use white text.
Banding medium: ~6px bands at 1440px — add grain 10 (≈1% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 4.71:1 AA, black 3.99:1 AA-large */
  --brand-gradient: linear-gradient(135deg in oklch shorter hue, #bd5500 0%, #1364f1 100%);
  /* hero — worst-case contrast: white 4.69:1 AA, black 4.11:1 AA-large; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklch shorter hue, #906c59 0%, #546f9d 100%);
  --brand-gradient-hero-ink: #ffffff;
  /* button — worst-case contrast: white 5.32:1 AA, black 2.81:1 */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #b34c00 0%, #963500 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #bd5500 0%, #a23c00 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #a94200 0%, #8a2f00 100%);
  --brand-gradient-button-ink: #ffffff;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#bd5500"/><stop offset="7.14%" stop-color="#c24d26"/><stop offset="14.29%" stop-color="#c5463d"/><stop offset="21.43%" stop-color="#c64051"/><stop offset="28.57%" stop-color="#c53c65"/><stop offset="35.71%" stop-color="#c13a79"/><stop offset="42.86%" stop-color="#bb3b8c"/><stop offset="50%" stop-color="#b33ca0"/><stop offset="57.14%" stop-color="#a93fb2"/><stop offset="64.29%" stop-color="#9c43c3"/><stop offset="71.43%" stop-color="#8d48d2"/><stop offset="78.57%" stop-color="#7c4edf"/><stop offset="85.71%" stop-color="#6654e9"/><stop offset="92.86%" stop-color="#4a5cef"/><stop offset="100%" stop-color="#1364f1"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.741,
              0.333,
              0
            ],
            "hex": "#bd5500"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.075,
              0.392,
              0.945
            ],
            "hex": "#1364f1"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #bd5500 0%, #1364f1 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 4.705,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 3.988,
              "at": 0.7803,
              "passesAA": false,
              "passesAALarge": true
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.565,
              0.424,
              0.349
            ],
            "hex": "#906c59"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.329,
              0.435,
              0.616
            ],
            "hex": "#546f9d"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #906c59 0%, #546f9d 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 4.689,
              "at": 0.0143,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 4.109,
              "at": 0.9574,
              "passesAA": false,
              "passesAALarge": true
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.702,
              0.298,
              0
            ],
            "hex": "#b34c00"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.588,
              0.208,
              0
            ],
            "hex": "#963500"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #b34c00 0%, #963500 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #bd5500 0%, #a23c00 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #a94200 0%, #8a2f00 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 5.316,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 2.806,
              "at": 0.9841,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#bd5500 #1364f1 #7b189f

mcpConnect your agent — Wayfair's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for wayfair-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Wayfair and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Wayfair. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md