Brand gradient
Warner Bros. gradient
The gradient Warner Bros.'s published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.
- Source
- warnerbros.com
- Extracted
- Version
- 4
Hero and button
Hero background
Open in maker →Chroma ×0.35 so it can carry text; ink white (inkFor at the midpoint). Passes AA for that ink at the worst point (5.69:1) without adjusting L.
linear-gradient(135deg in oklab, #1a1a1a 0%, #576786 100%)
bg-linear-to-br/oklab from-[#1a1a1a] to-[#576786]
Button / CTA
Open in maker →ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. White ink passes AA on the surface and both states (worst 14.16:1).
linear-gradient(180deg in oklch shorter hue, #232323 0%, #111111 100%)
bg-linear-to-b/oklch from-[#232323] to-[#111111]
Variants
Tonal ramp
Open in maker →linear-gradient(135deg in oklch shorter hue, #474747 0%, #1a1a1a 50%, #000000 100%)
bg-linear-to-br/oklch from-[#474747] via-[#1a1a1a] to-[#000000]
Analogous
Open in maker →Primary #1a1a1a is achromatic — harmony rotates #3860be instead. Partner hue from the analogous rule at the source colour's lightness.
linear-gradient(135deg in oklab, #3860be 0%, #426d84 100%)
bg-linear-to-br/oklab from-[#3860be] to-[#426d84]
Complementary
Open in maker →Primary #1a1a1a is achromatic — harmony rotates #3860be instead. Partner hue from the complementary rule at the source colour's lightness. ΔH 180° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.
linear-gradient(135deg in oklch shorter hue, #3860be 0%, #77643e 100%)
bg-linear-to-br/oklch from-[#3860be] to-[#77643e]
Triadic
Open in maker →Primary #1a1a1a is achromatic — harmony rotates #3860be instead. Partner hue from the triadic rule at the source colour's lightness.
linear-gradient(135deg in oklab, #3860be 0%, #9f4844 100%)
bg-linear-to-br/oklab from-[#3860be] to-[#9f4844]
Report — brand gradient
- white ink: worst 5.86:1 at 100% (AA); black ink: worst 1.21:1 at 0% (fails AA) → use white text.
- Banding medium: ~9px bands at 1440px — add grain 18 (≈2% soft-light noise) or shorten the ramp.
Export
The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.
:root {
/* Brand gradient (derived) */
/* worst-case contrast: white 5.86:1 AA, black 1.21:1 */
--brand-gradient: linear-gradient(135deg in oklab, #1a1a1a 0%, #3860be 100%);
/* hero — worst-case contrast: white 5.69:1 AA, black 1.21:1; ink passes AA at the worst point */
--brand-gradient-hero: linear-gradient(135deg in oklab, #1a1a1a 0%, #576786 100%);
--brand-gradient-hero-ink: #ffffff;
/* button — worst-case contrast: white 15.72:1 AA, black 1.11:1 */
--brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #232323 0%, #111111 100%);
--brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #2b2b2b 0%, #181818 100%);
--brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #1c1c1c 0%, #0b0b0b 100%);
--brand-gradient-button-ink: #ffffff;
}<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#1a1a1a"/><stop offset="7.14%" stop-color="#1c1f24"/><stop offset="14.29%" stop-color="#1f242f"/><stop offset="21.43%" stop-color="#21293a"/><stop offset="28.57%" stop-color="#232e45"/><stop offset="35.71%" stop-color="#253350"/><stop offset="42.86%" stop-color="#27385b"/><stop offset="50%" stop-color="#293d67"/><stop offset="57.14%" stop-color="#2c4273"/><stop offset="64.29%" stop-color="#2e477f"/><stop offset="71.43%" stop-color="#304c8b"/><stop offset="78.57%" stop-color="#325198"/><stop offset="85.71%" stop-color="#3456a4"/><stop offset="92.86%" stop-color="#365bb1"/><stop offset="100%" stop-color="#3860be"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>
{
"gradient": {
"brand": {
"$type": "gradient",
"$value": [
{
"color": {
"colorSpace": "srgb",
"components": [
0.102,
0.102,
0.102
],
"hex": "#1a1a1a"
},
"position": 0
},
{
"color": {
"colorSpace": "srgb",
"components": [
0.22,
0.376,
0.745
],
"hex": "#3860be"
},
"position": 1
}
],
"$extensions": {
"com.brandsweets": {
"kind": "linear",
"css": "linear-gradient(135deg in oklab, #1a1a1a 0%, #3860be 100%)",
"interpolation": "oklab",
"angle": 135,
"name": "brand",
"contrast": {
"white": {
"ratio": 5.858,
"at": 1,
"passesAA": true,
"passesAALarge": true
},
"black": {
"ratio": 1.207,
"at": 0,
"passesAA": false,
"passesAALarge": false
},
"suggestedInk": "#ffffff"
}
}
},
"$description": "The canonical brand gradient (--brand-gradient)."
},
"hero": {
"$type": "gradient",
"$value": [
{
"color": {
"colorSpace": "srgb",
"components": [
0.102,
0.102,
0.102
],
"hex": "#1a1a1a"
},
"position": 0
},
{
"color": {
"colorSpace": "srgb",
"components": [
0.341,
0.404,
0.525
],
"hex": "#576786"
},
"position": 1
}
],
"$extensions": {
"com.brandsweets": {
"kind": "linear",
"css": "linear-gradient(135deg in oklab, #1a1a1a 0%, #576786 100%)",
"interpolation": "oklab",
"angle": 135,
"name": "hero",
"ink": "#ffffff",
"contrast": {
"white": {
"ratio": 5.692,
"at": 1,
"passesAA": true,
"passesAALarge": true
},
"black": {
"ratio": 1.207,
"at": 0,
"passesAA": false,
"passesAALarge": false
},
"suggestedInk": "#ffffff"
}
}
},
"$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
},
"button": {
"$type": "gradient",
"$value": [
{
"color": {
"colorSpace": "srgb",
"components": [
0.137,
0.137,
0.137
],
"hex": "#232323"
},
"position": 0
},
{
"color": {
"colorSpace": "srgb",
"components": [
0.067,
0.067,
0.067
],
"hex": "#111111"
},
"position": 1
}
],
"$extensions": {
"com.brandsweets": {
"kind": "linear",
"css": "linear-gradient(180deg in oklch shorter hue, #232323 0%, #111111 100%)",
"interpolation": "oklch",
"hue": "shorter",
"angle": 180,
"name": "button",
"ink": "#ffffff",
"states": {
"hover": "linear-gradient(180deg in oklch shorter hue, #2b2b2b 0%, #181818 100%)",
"active": "linear-gradient(180deg in oklch shorter hue, #1c1c1c 0%, #0b0b0b 100%)"
},
"contrast": {
"white": {
"ratio": 15.717,
"at": 0,
"passesAA": true,
"passesAALarge": true
},
"black": {
"ratio": 1.112,
"at": 0.9841,
"passesAA": false,
"passesAALarge": false
},
"suggestedInk": "#ffffff"
}
}
},
"$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
}
}
}Colours
Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.
https://mcp.brandsweets.com/gradients/mcpclaude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp
›brand_gradients for warnerbros-com — give me the hero CSS and the ink that passes AA, then a version in oklch
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Warner Bros. and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Warner Bros.. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md