Brand gradient

Walmart gradient

The gradient Walmart's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#0453e4 #0071dc #fcc422

Open in the maker Walmart colors →Full brand page →e-commerce

Source: walmart.com
Extracted: 2 September 2026
Version: 3

Walmart

white text · worst 2.97:1 · fails

white 2.97 failsblack 1.55 failsbanding high

Hero and button

Hero background

Open in maker →

Chroma ×0.35 so it can carry text; ink white (inkFor at the midpoint). L shifted −0.11 until the ink passes AA at the worst point (4.54:1).

white 4.54 AAblack 1.16 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #61779c 0%, #2a4372 50%, #09123c 100%)

tailwind v4

bg-linear-to-br/oklch from-[#61779c] via-[#2a4372] to-[#09123c]

Button / CTA

Open in maker →

ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. White ink passes AA on the surface and both states (worst 4.58:1).

white 5.22 AAblack 2.82 failsbanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #1661f2 0%, #0045d6 100%)

tailwind v4

bg-linear-to-b/oklch from-[#1661f2] to-[#0045d6]

Variants

Tonal ramp

Open in maker →

white 2.97 failsblack 1.55 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #5594ff 0%, #0453e4 50%, #0000a6 100%)

tailwind v4

bg-linear-to-br/oklch from-[#5594ff] via-[#0453e4] to-[#0000a6]

Analogous

Open in maker →

Partner hue from the analogous rule at the source colour's lightness.

white 5.70 AAblack 3.35 AA largebanding high

css

linear-gradient(135deg in oklab, #0453e4 0%, #076e94 100%)

tailwind v4

bg-linear-to-br/oklab from-[#0453e4] to-[#076e94]

Complementary

Open in maker →

Partner hue from the complementary rule at the source colour's lightness. ΔH 179° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 5.28 AAblack 3.36 AA largebanding medium

css

linear-gradient(135deg in oklch shorter hue, #0453e4 0%, #815e06 100%)

tailwind v4

bg-linear-to-br/oklch from-[#0453e4] to-[#815e06]

Triadic

Open in maker →

Partner hue from the triadic rule at the source colour's lightness.

white 6.14 AAblack 3.20 AA largebanding medium

css

linear-gradient(135deg in oklab, #0453e4 0%, #bc092a 100%)

tailwind v4

bg-linear-to-br/oklab from-[#0453e4] to-[#bc092a]

Report — brand gradient

white ink: worst 2.97:1 at 0% (fails AA); black ink: worst 1.55:1 at 100% (fails AA) → use white text.
Neither ink passes AA at the worst point — treat as decorative or add a scrim (rgba(0,0,0,.35) typically lifts white ink past 4:1).
Banding high: ~9px bands at 1440px — add grain 18 (≈2% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 2.97:1, black 1.55:1 */
  --brand-gradient: linear-gradient(135deg in oklch shorter hue, #5594ff 0%, #0453e4 50%, #0000a6 100%);
  /* hero — worst-case contrast: white 4.54:1 AA, black 1.16:1; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklch shorter hue, #61779c 0%, #2a4372 50%, #09123c 100%);
  --brand-gradient-hero-ink: #ffffff;
  /* button — worst-case contrast: white 5.22:1 AA, black 2.82:1 */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #1661f2 0%, #0045d6 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #216bfd 0%, #0050e0 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #0956e8 0%, #003acc 100%);
  --brand-gradient-button-ink: #ffffff;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#5594ff"/><stop offset="3.57%" stop-color="#5090fd"/><stop offset="7.14%" stop-color="#4b8bfb"/><stop offset="10.71%" stop-color="#4587f9"/><stop offset="14.29%" stop-color="#4082f8"/><stop offset="17.86%" stop-color="#3b7ef6"/><stop offset="21.43%" stop-color="#367af4"/><stop offset="25%" stop-color="#3075f2"/><stop offset="28.57%" stop-color="#2b70f0"/><stop offset="32.14%" stop-color="#256cee"/><stop offset="35.71%" stop-color="#2067ec"/><stop offset="39.29%" stop-color="#1a62ea"/><stop offset="42.86%" stop-color="#135de8"/><stop offset="46.43%" stop-color="#0c58e6"/><stop offset="50%" stop-color="#0453e4"/><stop offset="53.57%" stop-color="#014fe0"/><stop offset="57.14%" stop-color="#004adb"/><stop offset="60.71%" stop-color="#0046d7"/><stop offset="64.29%" stop-color="#0041d2"/><stop offset="67.86%" stop-color="#003cce"/><stop offset="71.43%" stop-color="#0037c9"/><stop offset="75%" stop-color="#0032c5"/><stop offset="78.57%" stop-color="#002dc0"/><stop offset="82.14%" stop-color="#0028bc"/><stop offset="85.71%" stop-color="#0022b7"/><stop offset="89.29%" stop-color="#001cb3"/><stop offset="92.86%" stop-color="#0015af"/><stop offset="96.43%" stop-color="#000baa"/><stop offset="100%" stop-color="#0000a6"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.333,
              0.58,
              1
            ],
            "hex": "#5594ff"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.016,
              0.325,
              0.894
            ],
            "hex": "#0453e4"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0,
              0.651
            ],
            "hex": "#0000a6"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #5594ff 0%, #0453e4 50%, #0000a6 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 2.972,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 1.551,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.38,
              0.467,
              0.612
            ],
            "hex": "#61779c"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.165,
              0.263,
              0.447
            ],
            "hex": "#2a4372"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.035,
              0.071,
              0.235
            ],
            "hex": "#09123c"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #61779c 0%, #2a4372 50%, #09123c 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 4.539,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.163,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.086,
              0.38,
              0.949
            ],
            "hex": "#1661f2"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0.271,
              0.839
            ],
            "hex": "#0045d6"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #1661f2 0%, #0045d6 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #216bfd 0%, #0050e0 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #0956e8 0%, #003acc 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 5.216,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 2.822,
              "at": 0.9841,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#0453e4 #0071dc #fcc422

mcpConnect your agent — Walmart's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for walmart-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Walmart and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Walmart. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md