Brand gradient

Vodafone gradient

The gradient Vodafone's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#e60000 #bd0000

Open in the maker Vodafone colors →Full brand page →telecom

Source: vodafone.com
Extracted: 2 September 2026
Version: 4

Vodafone

white text · worst 2.40:1 · fails

white 2.40 failsblack 2.22 failsbanding high

Hero and button

Hero background

Open in maker →

Chroma ×0.35 so it can carry text; ink white (inkFor at the midpoint). L shifted −0.18 until the ink passes AA at the worst point (4.57:1).

white 4.57 AAblack 1.18 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #976b63 0%, #703128 50%, #32090f 100%)

tailwind v4

bg-linear-to-br/oklch from-[#976b63] via-[#703128] to-[#32090f]

Button / CTA

Open in maker →

ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. L shifted −0.05 so white ink gets as close as the ±0.1 bound allows to AA on the surface and both states (worst 4.44:1). Ink is below AA (4.44:1 at the worst point) — use it for large text only, or pick a darker/lighter primary for buttons.

white 4.96 AAblack 3.21 AA largebanding high

Get started

hover

active

label ink below AA — large text only

css

linear-gradient(180deg in oklch shorter hue, #e20000 0%, #bf0000 100%)

tailwind v4

bg-linear-to-b/oklch from-[#e20000] to-[#bf0000]

Variants

Tonal ramp

Open in maker →

white 2.40 failsblack 2.22 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #ff8371 0%, #e60000 50%, #920000 100%)

tailwind v4

bg-linear-to-br/oklch from-[#ff8371] via-[#e60000] to-[#920000]

Analogous

Open in maker →

Partner hue from the analogous rule at the source colour's lightness.

white 4.79 AAblack 4.30 AA largebanding high

css

linear-gradient(135deg in oklab, #e60000 0%, #dc0077 100%)

tailwind v4

bg-linear-to-br/oklab from-[#e60000] to-[#dc0077]

Complementary

Open in maker →

Partner hue from the complementary rule at the source colour's lightness. ΔH 179° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 4.09 AA largeblack 4.34 AA largebanding medium

css

linear-gradient(135deg in oklch shorter hue, #e60000 0%, #008a9b 100%)

tailwind v4

bg-linear-to-br/oklch from-[#e60000] to-[#008a9b]

Triadic

Open in maker →

Partner hue from the triadic rule at the source colour's lightness.

white 3.94 AA largeblack 4.35 AA largebanding medium

css

linear-gradient(135deg in oklab, #e60000 0%, #00943f 100%)

tailwind v4

bg-linear-to-br/oklab from-[#e60000] to-[#00943f]

Report — brand gradient

white ink: worst 2.40:1 at 0% (fails AA); black ink: worst 2.22:1 at 100% (fails AA) → use white text.
Neither ink passes AA at the worst point — treat as decorative or add a scrim (rgba(0,0,0,.35) typically lifts white ink past 4:1).
Banding high: ~9px bands at 1440px — add grain 17 (≈2% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 2.40:1, black 2.22:1 */
  --brand-gradient: linear-gradient(135deg in oklch shorter hue, #ff8371 0%, #e60000 50%, #920000 100%);
  /* hero — worst-case contrast: white 4.57:1 AA, black 1.18:1; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklch shorter hue, #976b63 0%, #703128 50%, #32090f 100%);
  --brand-gradient-hero-ink: #ffffff;
  /* button — worst-case contrast: white 4.96:1 AA, black 3.21:1 AA-large */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #e20000 0%, #bf0000 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #ed170f 0%, #ce0000 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #d70000 0%, #b00000 100%);
  --brand-gradient-button-ink: #ffffff;
  /* button ink: 4.4:1 — below AA */
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#ff8371"/><stop offset="3.57%" stop-color="#fe7d6b"/><stop offset="7.14%" stop-color="#fc7765"/><stop offset="10.71%" stop-color="#fb715f"/><stop offset="14.29%" stop-color="#f96a58"/><stop offset="17.86%" stop-color="#f76452"/><stop offset="21.43%" stop-color="#f65d4b"/><stop offset="25%" stop-color="#f45645"/><stop offset="28.57%" stop-color="#f24f3e"/><stop offset="32.14%" stop-color="#f04737"/><stop offset="35.71%" stop-color="#ee3e2f"/><stop offset="39.29%" stop-color="#ec3527"/><stop offset="42.86%" stop-color="#ea2a1e"/><stop offset="46.43%" stop-color="#e81b12"/><stop offset="50%" stop-color="#e60000"/><stop offset="53.57%" stop-color="#e00000"/><stop offset="57.14%" stop-color="#da0000"/><stop offset="60.71%" stop-color="#d30000"/><stop offset="64.29%" stop-color="#cd0000"/><stop offset="67.86%" stop-color="#c70000"/><stop offset="71.43%" stop-color="#c10000"/><stop offset="75%" stop-color="#bb0000"/><stop offset="78.57%" stop-color="#b50000"/><stop offset="82.14%" stop-color="#af0000"/><stop offset="85.71%" stop-color="#a90000"/><stop offset="89.29%" stop-color="#a30000"/><stop offset="92.86%" stop-color="#9e0000"/><stop offset="96.43%" stop-color="#980000"/><stop offset="100%" stop-color="#920000"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              1,
              0.514,
              0.443
            ],
            "hex": "#ff8371"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.902,
              0,
              0
            ],
            "hex": "#e60000"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.573,
              0,
              0
            ],
            "hex": "#920000"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #ff8371 0%, #e60000 50%, #920000 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 2.404,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 2.222,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.592,
              0.42,
              0.388
            ],
            "hex": "#976b63"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.439,
              0.192,
              0.157
            ],
            "hex": "#703128"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.196,
              0.035,
              0.059
            ],
            "hex": "#32090f"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #976b63 0%, #703128 50%, #32090f 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 4.566,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.182,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.886,
              0,
              0
            ],
            "hex": "#e20000"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.749,
              0,
              0
            ],
            "hex": "#bf0000"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #e20000 0%, #bf0000 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #ed170f 0%, #ce0000 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #d70000 0%, #b00000 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 4.96,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 3.215,
              "at": 1,
              "passesAA": false,
              "passesAALarge": true
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#e60000 #bd0000

mcpConnect your agent — Vodafone's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for vodafone-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Vodafone and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Vodafone. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md