Brand gradient

Visa gradient

The gradient Visa's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#1a1e73 #1a1f72

Open in the maker Visa colors →Full brand page →fintech

Source: visa.com
Extracted: 2 September 2026
Version: 2

Visa

white text · worst 6.77:1 · AA

white 6.77 AAblack 1.04 failsbanding high

Hero and button

Hero background

Open in maker →

Chroma ×0.35 so it can carry text; ink white (inkFor at the midpoint). Passes AA for that ink at the worst point (6.58:1) without adjusting L.

white 6.58 AAblack 1.05 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #545c7a 0%, #252c47 50%, #050815 100%)

tailwind v4

bg-linear-to-br/oklch from-[#545c7a] via-[#252c47] to-[#050815]

Button / CTA

Open in maker →

ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. White ink passes AA on the surface and both states (worst 10.89:1).

white 12.27 AAblack 1.30 failsbanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #222a80 0%, #131067 100%)

tailwind v4

bg-linear-to-b/oklch from-[#222a80] to-[#131067]

Variants

Tonal ramp

Open in maker →

white 6.77 AAblack 1.04 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #4354ac 0%, #1a1e73 50%, #03002c 100%)

tailwind v4

bg-linear-to-br/oklch from-[#4354ac] via-[#1a1e73] to-[#03002c]

Analogous

Open in maker →

Partner hue from the analogous rule at the source colour's lightness.

white 13.46 AAblack 1.47 failsbanding high

css

linear-gradient(135deg in oklab, #1a1e73 0%, #133146 100%)

tailwind v4

bg-linear-to-br/oklab from-[#1a1e73] to-[#133146]

Complementary

Open in maker →

Partner hue from the complementary rule at the source colour's lightness. ΔH 180° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 13.59 AAblack 1.46 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #1a1e73 0%, #362d11 100%)

tailwind v4

bg-linear-to-br/oklch from-[#1a1e73] to-[#362d11]

Triadic

Open in maker →

Partner hue from the triadic rule at the source colour's lightness.

white 13.84 AAblack 1.47 failsbanding high

css

linear-gradient(135deg in oklab, #1a1e73 0%, #501a10 100%)

tailwind v4

bg-linear-to-br/oklab from-[#1a1e73] to-[#501a10]

Report — brand gradient

white ink: worst 6.77:1 at 0% (AA); black ink: worst 1.04:1 at 100% (fails AA) → use white text.
Black text disappears completely at 100% (1.00:1 crossing).
Banding high: ~13px bands at 1440px — add grain 26 (≈2% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 6.77:1 AA, black 1.04:1 */
  --brand-gradient: linear-gradient(135deg in oklch shorter hue, #4354ac 0%, #1a1e73 50%, #03002c 100%);
  /* hero — worst-case contrast: white 6.58:1 AA, black 1.05:1; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklch shorter hue, #545c7a 0%, #252c47 50%, #050815 100%);
  --brand-gradient-hero-ink: #ffffff;
  /* button — worst-case contrast: white 12.27:1 AA, black 1.30:1 */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #222a80 0%, #131067 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #293389 0%, #181b70 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #1c2176 0%, #0f045d 100%);
  --brand-gradient-button-ink: #ffffff;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#4354ac"/><stop offset="3.57%" stop-color="#4050a8"/><stop offset="7.14%" stop-color="#3d4ca4"/><stop offset="10.71%" stop-color="#3949a0"/><stop offset="14.29%" stop-color="#36459b"/><stop offset="17.86%" stop-color="#334197"/><stop offset="21.43%" stop-color="#303d93"/><stop offset="25%" stop-color="#2d398f"/><stop offset="28.57%" stop-color="#2a368b"/><stop offset="32.14%" stop-color="#273287"/><stop offset="35.71%" stop-color="#242e83"/><stop offset="39.29%" stop-color="#222a7f"/><stop offset="42.86%" stop-color="#1f267b"/><stop offset="46.43%" stop-color="#1c2277"/><stop offset="50%" stop-color="#1a1e73"/><stop offset="53.57%" stop-color="#181b6e"/><stop offset="57.14%" stop-color="#161968"/><stop offset="60.71%" stop-color="#141663"/><stop offset="64.29%" stop-color="#12145e"/><stop offset="67.86%" stop-color="#101158"/><stop offset="71.43%" stop-color="#0e0f53"/><stop offset="75%" stop-color="#0c0c4e"/><stop offset="78.57%" stop-color="#0a0949"/><stop offset="82.14%" stop-color="#080744"/><stop offset="85.71%" stop-color="#07053f"/><stop offset="89.29%" stop-color="#06033a"/><stop offset="92.86%" stop-color="#050235"/><stop offset="96.43%" stop-color="#040131"/><stop offset="100%" stop-color="#03002c"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.263,
              0.329,
              0.675
            ],
            "hex": "#4354ac"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.102,
              0.118,
              0.451
            ],
            "hex": "#1a1e73"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.012,
              0,
              0.173
            ],
            "hex": "#03002c"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #4354ac 0%, #1a1e73 50%, #03002c 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 6.769,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.04,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.329,
              0.361,
              0.478
            ],
            "hex": "#545c7a"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.145,
              0.173,
              0.278
            ],
            "hex": "#252c47"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.02,
              0.031,
              0.082
            ],
            "hex": "#050815"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #545c7a 0%, #252c47 50%, #050815 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 6.585,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.052,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.133,
              0.165,
              0.502
            ],
            "hex": "#222a80"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.075,
              0.063,
              0.404
            ],
            "hex": "#131067"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #222a80 0%, #131067 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #293389 0%, #181b70 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #1c2176 0%, #0f045d 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 12.274,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.298,
              "at": 0.9841,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#1a1e73 #1a1f72

mcpConnect your agent — Visa's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for visa-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Visa and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Visa. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md