Brand gradient

Twilio gradient

The gradient Twilio's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#3acefa #b10f23

Open in the maker Twilio colors →Full brand page →

Source: twilio.com
Extracted: 2 September 2026
Version: 4

Twilio

black text · worst 5.98:1 · AA

white 1.08 failsblack 5.98 AAbanding high

Hero and button

Hero background

Open in maker →

Chroma ×0.35 so it can carry text; ink black (inkFor at the midpoint). Passes AA for that ink at the worst point (5.86:1) without adjusting L.

white 1.09 failsblack 5.86 AAbanding high

css

linear-gradient(135deg in oklch shorter hue, #eaf8f8 0%, #9cc3d2 50%, #6c8c9a 100%)

tailwind v4

bg-linear-to-br/oklch from-[#eaf8f8] via-[#9cc3d2] to-[#6c8c9a]

Button / CTA

Open in maker →

ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. Black ink passes AA on the surface and both states (worst 8.88:1).

white 1.63 failsblack 9.91 AAbanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #4cdbff 0%, #24c1ec 100%)

tailwind v4

bg-linear-to-b/oklch from-[#4cdbff] to-[#24c1ec]

Variants

Tonal ramp

Open in maker →

white 1.08 failsblack 5.98 AAbanding high

css

linear-gradient(135deg in oklch shorter hue, #d6feff 0%, #3acefa 50%, #0094be 100%)

tailwind v4

bg-linear-to-br/oklch from-[#d6feff] via-[#3acefa] to-[#0094be]

Analogous

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Partner hue from the analogous rule at the source colour's lightness.

white 1.81 failsblack 11.36 AAbanding high

css

linear-gradient(135deg in oklab, #3acefa 0%, #35d5d2 100%)

tailwind v4

bg-linear-to-br/oklab from-[#3acefa] to-[#35d5d2]

Complementary

Open in maker →

Partner hue from the complementary rule at the source colour's lightness. ΔH 180° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 1.80 failsblack 10.61 AAbanding medium

css

linear-gradient(135deg in oklch shorter hue, #3acefa 0%, #faa37f 100%)

tailwind v4

bg-linear-to-br/oklch from-[#3acefa] to-[#faa37f]

Triadic

Open in maker →

Partner hue from the triadic rule at the source colour's lightness.

white 1.84 failsblack 10.28 AAbanding medium

css

linear-gradient(135deg in oklab, #3acefa 0%, #fa95d4 100%)

tailwind v4

bg-linear-to-br/oklab from-[#3acefa] to-[#fa95d4]

Report — brand gradient

white ink: worst 1.08:1 at 0% (fails AA); black ink: worst 5.98:1 at 100% (AA) → use black text.
Banding high: ~12px bands at 1440px — add grain 25 (≈2% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 1.08:1, black 5.98:1 AA */
  --brand-gradient: linear-gradient(135deg in oklch shorter hue, #d6feff 0%, #3acefa 50%, #0094be 100%);
  /* hero — worst-case contrast: white 1.09:1, black 5.86:1 AA; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklch shorter hue, #eaf8f8 0%, #9cc3d2 50%, #6c8c9a 100%);
  --brand-gradient-hero-ink: #000000;
  /* button — worst-case contrast: white 1.63:1, black 9.91:1 AA */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #4cdbff 0%, #24c1ec 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #69e4ff 0%, #35cbf7 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #3fd1fd 0%, #05b7e2 100%);
  --brand-gradient-button-ink: #000000;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#d6feff"/><stop offset="3.57%" stop-color="#ccfbfd"/><stop offset="7.14%" stop-color="#c3f8fc"/><stop offset="10.71%" stop-color="#b9f5fb"/><stop offset="14.29%" stop-color="#aff2fa"/><stop offset="17.86%" stop-color="#a5eff9"/><stop offset="21.43%" stop-color="#9becf9"/><stop offset="25%" stop-color="#90e8f8"/><stop offset="28.57%" stop-color="#85e5f8"/><stop offset="32.14%" stop-color="#7be1f8"/><stop offset="35.71%" stop-color="#6fdef8"/><stop offset="39.29%" stop-color="#63daf9"/><stop offset="42.86%" stop-color="#57d6f9"/><stop offset="46.43%" stop-color="#49d2f9"/><stop offset="50%" stop-color="#3acefa"/><stop offset="53.57%" stop-color="#37caf6"/><stop offset="57.14%" stop-color="#34c6f1"/><stop offset="60.71%" stop-color="#31c1ed"/><stop offset="64.29%" stop-color="#2dbde9"/><stop offset="67.86%" stop-color="#2ab9e4"/><stop offset="71.43%" stop-color="#27b5e0"/><stop offset="75%" stop-color="#23b1dc"/><stop offset="78.57%" stop-color="#1facd7"/><stop offset="82.14%" stop-color="#1ba8d3"/><stop offset="85.71%" stop-color="#17a4cf"/><stop offset="89.29%" stop-color="#12a0cb"/><stop offset="92.86%" stop-color="#0d9cc6"/><stop offset="96.43%" stop-color="#0698c2"/><stop offset="100%" stop-color="#0094be"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.839,
              0.996,
              1
            ],
            "hex": "#d6feff"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.227,
              0.808,
              0.98
            ],
            "hex": "#3acefa"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0.58,
              0.745
            ],
            "hex": "#0094be"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #d6feff 0%, #3acefa 50%, #0094be 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 1.078,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 5.98,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.918,
              0.973,
              0.973
            ],
            "hex": "#eaf8f8"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.612,
              0.765,
              0.824
            ],
            "hex": "#9cc3d2"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.424,
              0.549,
              0.604
            ],
            "hex": "#6c8c9a"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #eaf8f8 0%, #9cc3d2 50%, #6c8c9a 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "hero",
          "ink": "#000000",
          "contrast": {
            "white": {
              "ratio": 1.089,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 5.855,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.298,
              0.859,
              1
            ],
            "hex": "#4cdbff"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.141,
              0.757,
              0.925
            ],
            "hex": "#24c1ec"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #4cdbff 0%, #24c1ec 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#000000",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #69e4ff 0%, #35cbf7 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #3fd1fd 0%, #05b7e2 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 1.63,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 9.914,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#3acefa #b10f23

mcpConnect your agent — Twilio's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for twilio-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Twilio and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Twilio. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md