Brand gradient

Tinder gradient

The gradient Tinder's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#1b1817 #ec180e #f5b1eb

Open in the maker Tinder colors →Full brand page →social

Source: tinder.com
Extracted: 2 September 2026
Version: 3

Tinder

white text · worst 4.46:1 · AA large

white 4.46 AA largeblack 1.19 failsbanding medium

Hero and button

Hero background

Open in maker →

Chroma ×0.35 so it can carry text; ink white (inkFor at the midpoint). L shifted −0.03 until the ink passes AA at the worst point (4.64:1).

white 4.64 AAblack 1.13 failsbanding medium

css

linear-gradient(135deg in oklab, #141212 0%, #a3645a 100%)

tailwind v4

bg-linear-to-br/oklab from-[#141212] to-[#a3645a]

Button / CTA

Open in maker →

ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. White ink passes AA on the surface and both states (worst 14.45:1).

white 15.99 AAblack 1.10 failsbanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #242120 0%, #120f0e 100%)

tailwind v4

bg-linear-to-b/oklch from-[#242120] to-[#120f0e]

Variants

Tonal ramp

Open in maker →

white 9.51 AAblack 1.00 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #484543 0%, #1b1817 50%, #010000 100%)

tailwind v4

bg-linear-to-br/oklch from-[#484543] via-[#1b1817] to-[#010000]

Analogous

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Partner hue from the analogous rule at the source colour's lightness.

white 17.60 AAblack 1.19 failsbanding high

css

linear-gradient(135deg in oklab, #1b1817 0%, #1c1818 100%)

tailwind v4

bg-linear-to-br/oklab from-[#1b1817] to-[#1c1818]

Complementary

Open in maker →

Partner hue from the complementary rule at the source colour's lightness. ΔH 170° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 17.59 AAblack 1.19 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #1b1817 0%, #17191a 100%)

tailwind v4

bg-linear-to-br/oklch from-[#1b1817] to-[#17191a]

Triadic

Open in maker →

Partner hue from the triadic rule at the source colour's lightness.

white 17.59 AAblack 1.18 failsbanding high

css

linear-gradient(135deg in oklab, #1b1817 0%, #171918 100%)

tailwind v4

bg-linear-to-br/oklab from-[#1b1817] to-[#171918]

Report — brand gradient

white ink: worst 4.46:1 at 100% (AA-large only); black ink: worst 1.19:1 at 0% (fails AA) → use white text.
Body text fails AA everywhere on this gradient; large text (≥24px / 19px bold) is fine. Add a scrim or lower the chroma for body copy.
Banding medium: ~7px bands at 1440px — add grain 13 (≈2% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 4.46:1 AA-large, black 1.19:1 */
  --brand-gradient: linear-gradient(135deg in oklab, #1b1817 0%, #ec180e 100%);
  /* hero — worst-case contrast: white 4.64:1 AA, black 1.13:1; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklab, #141212 0%, #a3645a 100%);
  --brand-gradient-hero-ink: #ffffff;
  /* button — worst-case contrast: white 15.99:1 AA, black 1.10:1 */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #242120 0%, #120f0e 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #2c2927 0%, #191615 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #1d1a19 0%, #0c0908 100%);
  --brand-gradient-button-ink: #ffffff;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#1b1817"/><stop offset="7.14%" stop-color="#291b19"/><stop offset="14.29%" stop-color="#361f1a"/><stop offset="21.43%" stop-color="#44211c"/><stop offset="28.57%" stop-color="#52231d"/><stop offset="35.71%" stop-color="#60251d"/><stop offset="42.86%" stop-color="#6f271e"/><stop offset="50%" stop-color="#7e281e"/><stop offset="57.14%" stop-color="#8d281e"/><stop offset="64.29%" stop-color="#9c281d"/><stop offset="71.43%" stop-color="#ac271c"/><stop offset="78.57%" stop-color="#bb251a"/><stop offset="85.71%" stop-color="#cb2217"/><stop offset="92.86%" stop-color="#dc1e14"/><stop offset="100%" stop-color="#ec180e"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.106,
              0.094,
              0.09
            ],
            "hex": "#1b1817"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.925,
              0.094,
              0.055
            ],
            "hex": "#ec180e"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #1b1817 0%, #ec180e 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 4.465,
              "at": 1,
              "passesAA": false,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.19,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.078,
              0.071,
              0.071
            ],
            "hex": "#141212"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.639,
              0.392,
              0.353
            ],
            "hex": "#a3645a"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #141212 0%, #a3645a 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 4.638,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.125,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.141,
              0.129,
              0.125
            ],
            "hex": "#242120"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.071,
              0.059,
              0.055
            ],
            "hex": "#120f0e"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #242120 0%, #120f0e 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #2c2927 0%, #191615 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #1d1a19 0%, #0c0908 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 15.989,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.1,
              "at": 0.9841,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#1b1817 #ec180e #f5b1eb

mcpConnect your agent — Tinder's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for tinder-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Tinder and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Tinder. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md