Brand gradient

Steam gradient

The gradient Steam's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#c6d4df #b3daff #a1cd44

Open in the maker Steam colors →Full brand page →gaming

Source: steampowered.com
Extracted: 5 September 2026
Version: 4

Steam

black text · worst 7.38:1 · AA

white 1.06 failsblack 7.38 AAbanding high

Hero and button

Hero background

Open in maker →

Chroma ×0.35 so it can carry text; ink black (inkFor at the midpoint). Passes AA for that ink at the worst point (7.39:1) without adjusting L.

white 1.06 failsblack 7.39 AAbanding high

css

linear-gradient(135deg in oklch shorter hue, #f4f9fa 0%, #ced2d6 50%, #959a9d 100%)

tailwind v4

bg-linear-to-br/oklch from-[#f4f9fa] via-[#ced2d6] to-[#959a9d]

Button / CTA

Open in maker →

ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. Black ink passes AA on the surface and both states (worst 10.96:1).

white 1.33 failsblack 12.16 AAbanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #d3e1ec 0%, #b9c7d2 100%)

tailwind v4

bg-linear-to-b/oklch from-[#d3e1ec] to-[#b9c7d2]

Variants

Tonal ramp

Open in maker →

white 1.06 failsblack 7.38 AAbanding high

css

linear-gradient(135deg in oklch shorter hue, #ecfbff 0%, #c6d4df 50%, #8e9ba5 100%)

tailwind v4

bg-linear-to-br/oklch from-[#ecfbff] via-[#c6d4df] to-[#8e9ba5]

Analogous

Open in maker →

Partner hue from the analogous rule at the source colour's lightness.

white 1.50 failsblack 13.83 AAbanding high

css

linear-gradient(135deg in oklab, #c6d4df 0%, #b9d8df 100%)

tailwind v4

bg-linear-to-br/oklab from-[#c6d4df] to-[#b9d8df]

Complementary

Open in maker →

Partner hue from the complementary rule at the source colour's lightness. ΔH 179° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 1.50 failsblack 13.69 AAbanding high

css

linear-gradient(135deg in oklch shorter hue, #c6d4df 0%, #dfcec0 100%)

tailwind v4

bg-linear-to-br/oklch from-[#c6d4df] to-[#dfcec0]

Triadic

Open in maker →

Partner hue from the triadic rule at the source colour's lightness.

white 1.51 failsblack 13.70 AAbanding high

css

linear-gradient(135deg in oklab, #c6d4df 0%, #e0ccd1 100%)

tailwind v4

bg-linear-to-br/oklab from-[#c6d4df] to-[#e0ccd1]

Report — brand gradient

white ink: worst 1.06:1 at 0% (fails AA); black ink: worst 7.38:1 at 100% (AA) → use black text.
Banding high: ~18px bands at 1440px — add grain 37 (≈2% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 1.06:1, black 7.38:1 AA */
  --brand-gradient: linear-gradient(135deg in oklch shorter hue, #ecfbff 0%, #c6d4df 50%, #8e9ba5 100%);
  /* hero — worst-case contrast: white 1.06:1, black 7.39:1 AA; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklch shorter hue, #f4f9fa 0%, #ced2d6 50%, #959a9d 100%);
  --brand-gradient-hero-ink: #000000;
  /* button — worst-case contrast: white 1.33:1, black 12.16:1 AA */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #d3e1ec 0%, #b9c7d2 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #ddebf6 0%, #c3d1dc 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #c9d7e2 0%, #b0bdc8 100%);
  --brand-gradient-button-ink: #000000;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#ecfbff"/><stop offset="3.57%" stop-color="#e9f8fd"/><stop offset="7.14%" stop-color="#e6f5fa"/><stop offset="10.71%" stop-color="#e3f3f8"/><stop offset="14.29%" stop-color="#e1f0f6"/><stop offset="17.86%" stop-color="#deedf3"/><stop offset="21.43%" stop-color="#dbeaf1"/><stop offset="25%" stop-color="#d8e8ef"/><stop offset="28.57%" stop-color="#d6e5ed"/><stop offset="32.14%" stop-color="#d3e2ea"/><stop offset="35.71%" stop-color="#d0dfe8"/><stop offset="39.29%" stop-color="#cedce6"/><stop offset="42.86%" stop-color="#cbdae4"/><stop offset="46.43%" stop-color="#c9d7e1"/><stop offset="50%" stop-color="#c6d4df"/><stop offset="53.57%" stop-color="#c2d0db"/><stop offset="57.14%" stop-color="#beccd7"/><stop offset="60.71%" stop-color="#bac8d2"/><stop offset="64.29%" stop-color="#b6c3ce"/><stop offset="67.86%" stop-color="#b2bfca"/><stop offset="71.43%" stop-color="#aebbc6"/><stop offset="75%" stop-color="#aab7c2"/><stop offset="78.57%" stop-color="#a6b3bd"/><stop offset="82.14%" stop-color="#a2afb9"/><stop offset="85.71%" stop-color="#9eabb5"/><stop offset="89.29%" stop-color="#9aa7b1"/><stop offset="92.86%" stop-color="#96a3ad"/><stop offset="96.43%" stop-color="#929fa9"/><stop offset="100%" stop-color="#8e9ba5"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.925,
              0.984,
              1
            ],
            "hex": "#ecfbff"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.776,
              0.831,
              0.875
            ],
            "hex": "#c6d4df"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.557,
              0.608,
              0.647
            ],
            "hex": "#8e9ba5"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #ecfbff 0%, #c6d4df 50%, #8e9ba5 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 1.06,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 7.382,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.957,
              0.976,
              0.98
            ],
            "hex": "#f4f9fa"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.808,
              0.824,
              0.839
            ],
            "hex": "#ced2d6"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.584,
              0.604,
              0.616
            ],
            "hex": "#959a9d"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #f4f9fa 0%, #ced2d6 50%, #959a9d 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "hero",
          "ink": "#000000",
          "contrast": {
            "white": {
              "ratio": 1.062,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 7.387,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.827,
              0.882,
              0.925
            ],
            "hex": "#d3e1ec"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.725,
              0.78,
              0.824
            ],
            "hex": "#b9c7d2"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #d3e1ec 0%, #b9c7d2 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#000000",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #ddebf6 0%, #c3d1dc 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #c9d7e2 0%, #b0bdc8 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 1.333,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 12.163,
              "at": 0.9841,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#c6d4df #b3daff #a1cd44

mcpConnect your agent — Steam's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for steampowered-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Steam and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Steam. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md