Brand gradient

Shopify gradient

The gradient Shopify's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

Extracted
Version
6
Verified from the live site at shopify.com on 2 September 2026 (version 6).
Shopify
white text · worst 4.91:1 · AA
white 4.91 AAblack 4.17 AA largebanding high

Hero and button

Aa

Hero background

Open in maker →

Chroma ×0.35 so it can carry text; ink white (inkFor at the midpoint). Passes AA for that ink at the worst point (5.10:1) without adjusting L.

white 5.10 AAblack 4.05 AA largebanding high
css
linear-gradient(135deg in oklab, #577468 0%, #577273 100%)
tailwind v4
bg-linear-to-br/oklab from-[#577468] to-[#577273]
Aa

Button / CTA

Open in maker →

ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. L shifted −0.05 so white ink passes AA on the surface and both states (worst 4.54:1).

white 5.13 AAblack 2.95 failsbanding high
Get started
hover
active
label ink passes AA on all three
css
linear-gradient(180deg in oklch shorter hue, #007d5d 0%, #006547 100%)
tailwind v4
bg-linear-to-b/oklch from-[#007d5d] to-[#006547]

Variants

Aa
white 2.42 failsblack 2.02 failsbanding high
css
linear-gradient(135deg in oklch shorter hue, #54b895 0%, #008060 50%, #004a31 100%)
tailwind v4
bg-linear-to-br/oklch from-[#54b895] via-[#008060] to-[#004a31]
Aa

Partner hue from the analogous rule at the source colour's lightness.

white 4.89 AAblack 4.24 AA largebanding high
css
linear-gradient(135deg in oklab, #008060 0%, #348100 100%)
tailwind v4
bg-linear-to-br/oklab from-[#008060] to-[#348100]
Aa

Complementary

Open in maker →

Partner hue from the complementary rule at the source colour's lightness. ΔH 180° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 4.91 AAblack 3.54 AA largebanding medium
css
linear-gradient(135deg in oklch shorter hue, #008060 0%, #bf0083 100%)
tailwind v4
bg-linear-to-br/oklch from-[#008060] to-[#bf0083]
Aa

Partner hue from the triadic rule at the source colour's lightness.

white 4.91 AAblack 3.48 AA largebanding high
css
linear-gradient(135deg in oklab, #008060 0%, #712aff 100%)
tailwind v4
bg-linear-to-br/oklab from-[#008060] to-[#712aff]

Report — brand gradient

  • white ink: worst 4.91:1 at 14% (AA); black ink: worst 4.17:1 at 90% (AA-large only) → use white text.
  • Banding high: ~46px bands at 1440px — add grain 50 (≈3% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css
:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 4.91:1 AA, black 4.17:1 AA-large */
  --brand-gradient: linear-gradient(135deg in oklab, #008060 0%, #007c7f 100%);
  /* hero — worst-case contrast: white 5.10:1 AA, black 4.05:1 AA-large; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklab, #577468 0%, #577273 100%);
  --brand-gradient-hero-ink: #ffffff;
  /* button — worst-case contrast: white 5.13:1 AA, black 2.95:1 */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #007d5d 0%, #006547 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #118666 0%, #006e4f 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #007455 0%, #005c3f 100%);
  --brand-gradient-button-ink: #ffffff;
}
svg · brand gradient
<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#008060"/><stop offset="7.14%" stop-color="#008062"/><stop offset="14.29%" stop-color="#008065"/><stop offset="21.43%" stop-color="#007f67"/><stop offset="28.57%" stop-color="#007f69"/><stop offset="35.71%" stop-color="#007f6b"/><stop offset="42.86%" stop-color="#007e6e"/><stop offset="50%" stop-color="#007e70"/><stop offset="57.14%" stop-color="#007e72"/><stop offset="64.29%" stop-color="#007e74"/><stop offset="71.43%" stop-color="#007d76"/><stop offset="78.57%" stop-color="#007d79"/><stop offset="85.71%" stop-color="#007d7b"/><stop offset="92.86%" stop-color="#007c7d"/><stop offset="100%" stop-color="#007c7f"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>
dtcg · tokens.json
{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0.502,
              0.376
            ],
            "hex": "#008060"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0.486,
              0.498
            ],
            "hex": "#007c7f"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #008060 0%, #007c7f 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 4.912,
              "at": 0.1429,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 4.174,
              "at": 0.9048,
              "passesAA": false,
              "passesAALarge": true
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.341,
              0.455,
              0.408
            ],
            "hex": "#577468"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.341,
              0.447,
              0.451
            ],
            "hex": "#577273"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #577468 0%, #577273 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 5.102,
              "at": 0.2381,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 4.046,
              "at": 0.7619,
              "passesAA": false,
              "passesAALarge": true
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0.49,
              0.365
            ],
            "hex": "#007d5d"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0.396,
              0.278
            ],
            "hex": "#006547"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #007d5d 0%, #006547 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #118666 0%, #006e4f 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #007455 0%, #005c3f 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 5.133,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 2.952,
              "at": 0.9841,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

mcpConnect your agent — Shopify's gradients on demand
live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp
claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp
try this prompt

brand_gradients for shopify — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Shopify and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Shopify. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md