Brand gradient

Salesforce gradient

The gradient Salesforce's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#04b4fc #7cdcfc #fcc003

Open in the maker Salesforce colors →Full brand page →saas

Source: salesforce.com
Extracted: 2 September 2026
Version: 3

Salesforce

black text · worst 4.53:1 · AA

white 1.31 failsblack 4.53 AAbanding high

Hero and button

Hero background

Open in maker →

Chroma ×0.35 so it can carry text; ink black (inkFor at the midpoint). Passes AA for that ink at the worst point (4.53:1) without adjusting L.

white 1.32 failsblack 4.53 AAbanding high

css

linear-gradient(135deg in oklch shorter hue, #d0e3ea 0%, #87adc6 50%, #5c788d 100%)

tailwind v4

bg-linear-to-br/oklch from-[#d0e3ea] via-[#87adc6] to-[#5c788d]

Button / CTA

Open in maker →

ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. Black ink passes AA on the surface and both states (worst 6.94:1).

white 2.07 failsblack 7.76 AAbanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #29c1ff 0%, #00a7ee 100%)

tailwind v4

bg-linear-to-b/oklch from-[#29c1ff] to-[#00a7ee]

Variants

Tonal ramp

Open in maker →

white 1.31 failsblack 4.53 AAbanding high

css

linear-gradient(135deg in oklch shorter hue, #b1e9ff 0%, #04b4fc 50%, #007bb9 100%)

tailwind v4

bg-linear-to-br/oklch from-[#b1e9ff] via-[#04b4fc] to-[#007bb9]

Analogous

Open in maker →

Partner hue from the analogous rule at the source colour's lightness.

white 2.28 failsblack 8.91 AAbanding high

css

linear-gradient(135deg in oklab, #04b4fc 0%, #04bdce 100%)

tailwind v4

bg-linear-to-br/oklab from-[#04b4fc] to-[#04bdce]

Complementary

Open in maker →

Partner hue from the complementary rule at the source colour's lightness. ΔH 180° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 2.35 failsblack 7.97 AAbanding medium

css

linear-gradient(135deg in oklch shorter hue, #04b4fc 0%, #f88403 100%)

tailwind v4

bg-linear-to-br/oklch from-[#04b4fc] to-[#f88403]

Triadic

Open in maker →

Partner hue from the triadic rule at the source colour's lightness.

white 2.34 failsblack 7.98 AAbanding medium

css

linear-gradient(135deg in oklab, #04b4fc 0%, #ff6caa 100%)

tailwind v4

bg-linear-to-br/oklab from-[#04b4fc] to-[#ff6caa]

Report — brand gradient

white ink: worst 1.31:1 at 0% (fails AA); black ink: worst 4.53:1 at 100% (AA) → use black text.
Banding high: ~11px bands at 1440px — add grain 22 (≈2% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 1.31:1, black 4.53:1 AA */
  --brand-gradient: linear-gradient(135deg in oklch shorter hue, #b1e9ff 0%, #04b4fc 50%, #007bb9 100%);
  /* hero — worst-case contrast: white 1.32:1, black 4.53:1 AA; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklch shorter hue, #d0e3ea 0%, #87adc6 50%, #5c788d 100%);
  --brand-gradient-hero-ink: #000000;
  /* button — worst-case contrast: white 2.07:1, black 7.76:1 AA */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #29c1ff 0%, #00a7ee 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #4fcaff 0%, #00b1f9 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #12b7ff 0%, #009de4 100%);
  --brand-gradient-button-ink: #000000;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#b1e9ff"/><stop offset="3.57%" stop-color="#a8e6ff"/><stop offset="7.14%" stop-color="#9fe2fe"/><stop offset="10.71%" stop-color="#96dffe"/><stop offset="14.29%" stop-color="#8cdbfd"/><stop offset="17.86%" stop-color="#83d8fd"/><stop offset="21.43%" stop-color="#79d4fd"/><stop offset="25%" stop-color="#70d0fd"/><stop offset="28.57%" stop-color="#66ccfd"/><stop offset="32.14%" stop-color="#5bc8fc"/><stop offset="35.71%" stop-color="#50c4fc"/><stop offset="39.29%" stop-color="#43c0fc"/><stop offset="42.86%" stop-color="#36bcfc"/><stop offset="46.43%" stop-color="#24b8fc"/><stop offset="50%" stop-color="#04b4fc"/><stop offset="53.57%" stop-color="#04b0f7"/><stop offset="57.14%" stop-color="#04acf2"/><stop offset="60.71%" stop-color="#04a7ee"/><stop offset="64.29%" stop-color="#04a3e9"/><stop offset="67.86%" stop-color="#049fe4"/><stop offset="71.43%" stop-color="#049bdf"/><stop offset="75%" stop-color="#0397da"/><stop offset="78.57%" stop-color="#0393d5"/><stop offset="82.14%" stop-color="#038fd1"/><stop offset="85.71%" stop-color="#028bcc"/><stop offset="89.29%" stop-color="#0287c7"/><stop offset="92.86%" stop-color="#0183c2"/><stop offset="96.43%" stop-color="#017fbe"/><stop offset="100%" stop-color="#007bb9"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.694,
              0.914,
              1
            ],
            "hex": "#b1e9ff"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.016,
              0.706,
              0.988
            ],
            "hex": "#04b4fc"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0.482,
              0.725
            ],
            "hex": "#007bb9"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #b1e9ff 0%, #04b4fc 50%, #007bb9 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 1.315,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 4.534,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.816,
              0.89,
              0.918
            ],
            "hex": "#d0e3ea"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.529,
              0.678,
              0.776
            ],
            "hex": "#87adc6"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.361,
              0.471,
              0.553
            ],
            "hex": "#5c788d"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #d0e3ea 0%, #87adc6 50%, #5c788d 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "hero",
          "ink": "#000000",
          "contrast": {
            "white": {
              "ratio": 1.324,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 4.526,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.161,
              0.757,
              1
            ],
            "hex": "#29c1ff"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0.655,
              0.933
            ],
            "hex": "#00a7ee"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #29c1ff 0%, #00a7ee 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#000000",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #4fcaff 0%, #00b1f9 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #12b7ff 0%, #009de4 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 2.066,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 7.762,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#04b4fc #7cdcfc #fcc003

mcpConnect your agent — Salesforce's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for salesforce-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Salesforce and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Salesforce. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md