Brand gradient

Rivian gradient

The gradient Rivian's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#151515 #ffaa00 #ffac00

Open in the maker Rivian colors →Full brand page →auto

Source: rivian.com
Extracted: 2 September 2026
Version: 3

Rivian

white text · worst 1.91:1 · fails

white 1.91 failsblack 1.15 failsbanding medium

Hero and button

Hero background

Open in maker →

Chroma ×0.35 so it can carry text; ink white (inkFor at the midpoint). L shifted −0.24 until the ink passes AA at the worst point (4.55:1).

white 4.55 AAblack 1.01 failsbanding medium

css

linear-gradient(135deg in oklab, #010101 0%, #8e714c 100%)

tailwind v4

bg-linear-to-br/oklab from-[#010101] to-[#8e714c]

Button / CTA

Open in maker →

ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. White ink passes AA on the surface and both states (worst 15.33:1).

white 16.67 AAblack 1.07 failsbanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #1e1e1e 0%, #0c0c0c 100%)

tailwind v4

bg-linear-to-b/oklch from-[#1e1e1e] to-[#0c0c0c]

Variants

Tonal ramp

Open in maker →

white 10.21 AAblack 1.00 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #414141 0%, #151515 50%, #000000 100%)

tailwind v4

bg-linear-to-br/oklch from-[#414141] via-[#151515] to-[#000000]

Analogous

Open in maker →

Primary #151515 is achromatic — harmony rotates #ffaa00 instead. Partner hue from the analogous rule at the source colour's lightness.

white 1.90 failsblack 10.84 AAbanding high

css

linear-gradient(135deg in oklab, #ffaa00 0%, #ffa47e 100%)

tailwind v4

bg-linear-to-br/oklab from-[#ffaa00] to-[#ffa47e]

Complementary

Open in maker →

Primary #151515 is achromatic — harmony rotates #ffaa00 instead. Partner hue from the complementary rule at the source colour's lightness. ΔH 180° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 1.85 failsblack 10.12 AAbanding medium

css

linear-gradient(135deg in oklch shorter hue, #ffaa00 0%, #8fc2ff 100%)

tailwind v4

bg-linear-to-br/oklch from-[#ffaa00] to-[#8fc2ff]

Triadic

Open in maker →

Primary #151515 is achromatic — harmony rotates #ffaa00 instead. Partner hue from the triadic rule at the source colour's lightness.

white 1.76 failsblack 10.97 AAbanding medium

css

linear-gradient(135deg in oklab, #ffaa00 0%, #00d9d7 100%)

tailwind v4

bg-linear-to-br/oklab from-[#ffaa00] to-[#00d9d7]

Report — brand gradient

white ink: worst 1.91:1 at 100% (fails AA); black ink: worst 1.15:1 at 0% (fails AA) → use white text.
Neither ink passes AA at the worst point — treat as decorative or add a scrim (rgba(0,0,0,.35) typically lifts white ink past 4:1).
Banding medium: ~6px bands at 1440px — add grain 11 (≈1% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 1.91:1, black 1.15:1 */
  --brand-gradient: linear-gradient(135deg in oklab, #151515 0%, #ffaa00 100%);
  /* hero — worst-case contrast: white 4.55:1 AA, black 1.01:1; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklab, #010101 0%, #8e714c 100%);
  --brand-gradient-hero-ink: #ffffff;
  /* button — worst-case contrast: white 16.67:1 AA, black 1.07:1 */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #1e1e1e 0%, #0c0c0c 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #252525 0%, #131313 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #171717 0%, #070707 100%);
  --brand-gradient-button-ink: #ffffff;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#151515"/><stop offset="7.14%" stop-color="#231e19"/><stop offset="14.29%" stop-color="#31281c"/><stop offset="21.43%" stop-color="#40311f"/><stop offset="28.57%" stop-color="#4f3b21"/><stop offset="35.71%" stop-color="#5f4623"/><stop offset="42.86%" stop-color="#6f5024"/><stop offset="50%" stop-color="#805b25"/><stop offset="57.14%" stop-color="#916525"/><stop offset="64.29%" stop-color="#a37024"/><stop offset="71.43%" stop-color="#b57c22"/><stop offset="78.57%" stop-color="#c7871f"/><stop offset="85.71%" stop-color="#d9921a"/><stop offset="92.86%" stop-color="#ec9e11"/><stop offset="100%" stop-color="#ffaa00"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.082,
              0.082,
              0.082
            ],
            "hex": "#151515"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              1,
              0.667,
              0
            ],
            "hex": "#ffaa00"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #151515 0%, #ffaa00 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 1.909,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 1.15,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.004,
              0.004,
              0.004
            ],
            "hex": "#010101"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.557,
              0.443,
              0.298
            ],
            "hex": "#8e714c"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #010101 0%, #8e714c 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 4.549,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.006,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.118,
              0.118,
              0.118
            ],
            "hex": "#1e1e1e"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.047,
              0.047,
              0.047
            ],
            "hex": "#0c0c0c"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #1e1e1e 0%, #0c0c0c 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #252525 0%, #131313 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #171717 0%, #070707 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 16.671,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.074,
              "at": 0.9841,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#151515 #ffaa00 #ffac00

mcpConnect your agent — Rivian's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for rivian-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Rivian and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Rivian. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md