Brand gradient

Prime Video gradient

The gradient Prime Video's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#ffd62c #79b8f3 #37f1a3

Open in the maker Prime Video colors →Full brand page →media

Source: primevideo.com
Extracted: 2 September 2026
Version: 2

Prime Video

black text · worst 9.96:1 · AA

white 1.41 failsblack 9.96 AAbanding medium

Hero and button

Hero background

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Chroma ×0.35 so it can carry text; ink black (inkFor at the midpoint). Passes AA for that ink at the worst point (9.95:1) without adjusting L.

white 1.41 failsblack 9.95 AAbanding high

css

linear-gradient(135deg in oklch shorter hue, #e6d9ad 0%, #a0b5c9 100%)

tailwind v4

bg-linear-to-br/oklch from-[#e6d9ad] to-[#a0b5c9]

Button / CTA

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ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. Black ink passes AA on the surface and both states (worst 11.88:1).

white 1.29 failsblack 13.13 AAbanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #ffe341 0%, #f2c908 100%)

tailwind v4

bg-linear-to-b/oklch from-[#ffe341] to-[#f2c908]

Variants

Tonal ramp

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white 1.09 failsblack 8.05 AAbanding high

css

linear-gradient(135deg in oklch shorter hue, #fff8ae 0%, #ffd62c 50%, #c29c00 100%)

tailwind v4

bg-linear-to-br/oklch from-[#fff8ae] via-[#ffd62c] to-[#c29c00]

Analogous

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Partner hue from the analogous rule at the source colour's lightness.

white 1.41 failsblack 14.68 AAbanding high

css

linear-gradient(135deg in oklab, #ffd62c 0%, #ffcfa3 100%)

tailwind v4

bg-linear-to-br/oklab from-[#ffd62c] to-[#ffcfa3]

Complementary

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Partner hue from the complementary rule at the source colour's lightness. ΔH 179° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 1.34 failsblack 14.82 AAbanding medium

css

linear-gradient(135deg in oklch shorter hue, #ffd62c 0%, #cdd8ff 100%)

tailwind v4

bg-linear-to-br/oklch from-[#ffd62c] to-[#cdd8ff]

Triadic

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Partner hue from the triadic rule at the source colour's lightness.

white 1.36 failsblack 14.88 AAbanding medium

css

linear-gradient(135deg in oklab, #ffd62c 0%, #8deaff 100%)

tailwind v4

bg-linear-to-br/oklab from-[#ffd62c] to-[#8deaff]

Report — brand gradient

white ink: worst 1.41:1 at 1% (fails AA); black ink: worst 9.96:1 at 100% (AA) → use black text.
Banding medium: ~7px bands at 1440px — add grain 14 (≈2% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 1.41:1, black 9.96:1 AA */
  --brand-gradient: linear-gradient(135deg in oklch shorter hue, #ffd62c 0%, #79b8f3 100%);
  /* hero — worst-case contrast: white 1.41:1, black 9.95:1 AA; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklch shorter hue, #e6d9ad 0%, #a0b5c9 100%);
  --brand-gradient-hero-ink: #000000;
  /* button — worst-case contrast: white 1.29:1, black 13.13:1 AA */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #ffe341 0%, #f2c908 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #ffef85 0%, #fcd326 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #ffd932 0%, #e8bf00 100%);
  --brand-gradient-button-ink: #000000;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#ffd62c"/><stop offset="7.14%" stop-color="#e8dc3e"/><stop offset="14.29%" stop-color="#cfe054"/><stop offset="21.43%" stop-color="#b5e46a"/><stop offset="28.57%" stop-color="#9ae580"/><stop offset="35.71%" stop-color="#80e694"/><stop offset="42.86%" stop-color="#65e5a7"/><stop offset="50%" stop-color="#4ce2b9"/><stop offset="57.14%" stop-color="#37dfc9"/><stop offset="64.29%" stop-color="#2edad7"/><stop offset="71.43%" stop-color="#35d4e2"/><stop offset="78.57%" stop-color="#45ceea"/><stop offset="85.71%" stop-color="#57c7f0"/><stop offset="92.86%" stop-color="#69bff3"/><stop offset="100%" stop-color="#79b8f3"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              1,
              0.839,
              0.173
            ],
            "hex": "#ffd62c"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.475,
              0.722,
              0.953
            ],
            "hex": "#79b8f3"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #ffd62c 0%, #79b8f3 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 1.406,
              "at": 0.0079,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 9.963,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.902,
              0.851,
              0.678
            ],
            "hex": "#e6d9ad"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.627,
              0.71,
              0.788
            ],
            "hex": "#a0b5c9"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #e6d9ad 0%, #a0b5c9 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "hero",
          "ink": "#000000",
          "contrast": {
            "white": {
              "ratio": 1.41,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 9.948,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              1,
              0.89,
              0.255
            ],
            "hex": "#ffe341"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.949,
              0.788,
              0.031
            ],
            "hex": "#f2c908"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #ffe341 0%, #f2c908 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#000000",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #ffef85 0%, #fcd326 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #ffd932 0%, #e8bf00 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 1.287,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 13.134,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#ffd62c #79b8f3 #37f1a3

mcpConnect your agent — Prime Video's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for primevideo-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Prime Video and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Prime Video. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md