Brand gradient

Oatly gradient

The gradient Oatly's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#a0632d #fdcf85 #98c5d3

Open in the maker Oatly colors →Full brand page →consumer

Source: oatly.com
Extracted: 2 September 2026
Version: 3

Oatly

black text · worst 4.32:1 · AA large

white 1.45 failsblack 4.32 AA largebanding medium

Hero and button

Hero background

Open in maker →

Chroma ×0.35 so it can carry text; ink black (inkFor at the midpoint). L shifted +0.01 until the ink passes AA at the worst point (4.61:1).

white 1.40 failsblack 4.61 AAbanding medium

css

linear-gradient(135deg in oklab, #877261 0%, #e8d8bf 100%)

tailwind v4

bg-linear-to-br/oklab from-[#877261] to-[#e8d8bf]

Button / CTA

Open in maker →

ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. L shifted −0.06 so white ink passes AA on the surface and both states (worst 4.67:1).

white 5.29 AAblack 2.81 failsbanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #9a5d27 0%, #814606 100%)

tailwind v4

bg-linear-to-b/oklch from-[#9a5d27] to-[#814606]

Variants

Tonal ramp

Open in maker →

white 2.40 failsblack 2.01 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #db9964 0%, #a0632d 50%, #683000 100%)

tailwind v4

bg-linear-to-br/oklch from-[#db9964] via-[#a0632d] to-[#683000]

Analogous

Open in maker →

Partner hue from the analogous rule at the source colour's lightness.

white 4.84 AAblack 4.06 AA largebanding high

css

linear-gradient(135deg in oklab, #a0632d 0%, #c73a2d 100%)

tailwind v4

bg-linear-to-br/oklab from-[#a0632d] to-[#c73a2d]

Complementary

Open in maker →

Partner hue from the complementary rule at the source colour's lightness. ΔH 180° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 4.42 AA largeblack 4.29 AA largebanding high

css

linear-gradient(135deg in oklch shorter hue, #a0632d 0%, #317ba8 100%)

tailwind v4

bg-linear-to-br/oklch from-[#a0632d] to-[#317ba8]

Triadic

Open in maker →

Partner hue from the triadic rule at the source colour's lightness.

white 4.50 AAblack 4.30 AA largebanding high

css

linear-gradient(135deg in oklab, #a0632d 0%, #338375 100%)

tailwind v4

bg-linear-to-br/oklab from-[#a0632d] to-[#338375]

Report — brand gradient

white ink: worst 1.45:1 at 100% (fails AA); black ink: worst 4.32:1 at 0% (AA-large only) → use black text.
Body text fails AA everywhere on this gradient; large text (≥24px / 19px bold) is fine. Add a scrim or lower the chroma for body copy.
Banding medium: ~13px bands at 1440px — add grain 28 (≈2% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 1.45:1, black 4.32:1 AA-large */
  --brand-gradient: linear-gradient(135deg in oklab, #a0632d 0%, #fdcf85 100%);
  /* hero — worst-case contrast: white 1.40:1, black 4.61:1 AA; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklab, #877261 0%, #e8d8bf 100%);
  --brand-gradient-hero-ink: #000000;
  /* button — worst-case contrast: white 5.29:1 AA, black 2.81:1 */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #9a5d27 0%, #814606 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #a36630 0%, #8a4f15 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #90541c 0%, #773e00 100%);
  --brand-gradient-button-ink: #ffffff;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#a0632d"/><stop offset="7.14%" stop-color="#a76a33"/><stop offset="14.29%" stop-color="#ad7239"/><stop offset="21.43%" stop-color="#b47940"/><stop offset="28.57%" stop-color="#ba8146"/><stop offset="35.71%" stop-color="#c1884c"/><stop offset="42.86%" stop-color="#c79052"/><stop offset="50%" stop-color="#ce9858"/><stop offset="57.14%" stop-color="#d59f5f"/><stop offset="64.29%" stop-color="#dba765"/><stop offset="71.43%" stop-color="#e2af6b"/><stop offset="78.57%" stop-color="#e9b772"/><stop offset="85.71%" stop-color="#f0bf78"/><stop offset="92.86%" stop-color="#f6c77f"/><stop offset="100%" stop-color="#fdcf85"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.627,
              0.388,
              0.176
            ],
            "hex": "#a0632d"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.992,
              0.812,
              0.522
            ],
            "hex": "#fdcf85"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #a0632d 0%, #fdcf85 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 1.454,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 4.317,
              "at": 0,
              "passesAA": false,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.529,
              0.447,
              0.38
            ],
            "hex": "#877261"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.91,
              0.847,
              0.749
            ],
            "hex": "#e8d8bf"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #877261 0%, #e8d8bf 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "hero",
          "ink": "#000000",
          "contrast": {
            "white": {
              "ratio": 1.399,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 4.61,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.604,
              0.365,
              0.153
            ],
            "hex": "#9a5d27"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.506,
              0.275,
              0.024
            ],
            "hex": "#814606"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #9a5d27 0%, #814606 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #a36630 0%, #8a4f15 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #90541c 0%, #773e00 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 5.291,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 2.812,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#a0632d #fdcf85 #98c5d3

mcpConnect your agent — Oatly's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for oatly-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Oatly and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Oatly. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md